Observed Signal · Oct 9, 2018 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive
Magento Commerce Cloud Integrated into Adobe Experience Cloud
At Magento Live! Europe in Barcelona, Adobe announced the integration of Magento Commerce Cloud into the Adobe Experience Cloud as part of new Drive-Commerce strategies. The integration will enable personalized, data-driven shopping experiences across touchpoints by combining Adobe's Content Management, Personalization, and Analytics with Magento's commerce cloud. Large enterprises can craft engaging shopping journeys with context-aware experiences and predictive analytics, while small and medium-sized businesses gain a new PageBuilder drag-and-drop tool, Magento PWA Studio, and Magento Payments. There will be integrations with Amazon Sales Channel and Google Merchant Center to support Google Smart Shopping campaigns, and new APIs to improve performance and usability alongside enhanced product information management and reviews. The move is described as a key step for shared customers, with IDC analyst Jordan Jewell noting its significance. Mark Lavelle of Adobe, and former Magento CEO, emphasized consumer expectations for contextual interactions and that the innovations will make every experience shoppable.
Major platform integration between Adobe and Magento enabling personalized, data-driven commerce experiences; high industry impact
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Key Takeaways & Evidence Grounding
- Adobe integrates Magento Commerce Cloud into Adobe Experience Cloud.
- Magento Live! Europe announced the integration in Barcelona.
- New features include PageBuilder, Magento PWA Studio, and Magento Payments.
- Integration with Amazon Sales Channel and Google Merchant Center enables Google Smart Shopping campaigns.
- New APIs improve performance and usability; product information management and reviews are enhanced.
Connected Companies & Entities
4 Entities mappedOntology Mapping & Concepts
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