Observed Signal · Apr 30, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Magellan AI Expands iHeartMedia Partnership for Radio Attribution
Magellan AI announced an expanded partnership with iHeartMedia on April 30, 2026 to extend its audio attribution capabilities to broadcast radio. Building on an existing relationship that covered podcasts, streaming audio and connected TV, the expansion will leverage iHeartMedia’s simulcast data to map broadcast radio exposure to measurable outcomes. Attribution reporting tied to that data will be made available exclusively to advertisers working with iHeartMedia and will report full-funnel results such as web visits, form fills, leads and purchases. The integration aims to unify measurement across broadcast radio and digital audio channels, enabling advertisers to evaluate campaign performance across the broader audio and media mix.
Adds broadcast radio into a unified attribution framework, improving cross-channel audio measurement for advertisers — significant for audio advertising measurement but not an industry-wide structural change.
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Key Takeaways & Evidence Grounding
- Magellan AI announced an expanded partnership with iHeartMedia to bring broadcast radio attribution to advertisers.
- The expansion extends Magellan AI’s measurement capabilities—previously applied to podcasts, streaming audio and CTV—to broadcast radio using iHeartMedia’s simulcast data.
- Attribution reporting powered by iHeartMedia simulcast data will be available exclusively to advertisers working with iHeartMedia.
- Advertisers can measure full-funnel outcomes (web visits, form fills, leads, purchases) across broadcast radio and digital audio within a unified framework.
- Article publication date: 2026-04-30.
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