Observed Signal · Jun 26, 2026 · Product Launch · Source: Modern Retail · Impact: 3/5 · Sentiment: Positive
Lowe’s Adds Marketplace Ordering to 1,700 Stores
Lowe’s has integrated its third-party marketplace into My Red Vest, the in-store associate software, enabling employees at over 1,700 locations to search marketplace products alongside Lowe’s inventory and place orders for home delivery. Announced at Lowe’s seller summit in Chicago, the rollout has reached roughly 97% of stores and will be available chain-wide within weeks. Since launching its marketplace in late 2024, Lowe’s has expanded its assortment (saying it has more than doubled assortment in the past year) and cited marketplace as a contributor to a 15.5% online sales increase in the most recent quarter. Lowe’s positions the feature as frictionless for customers, useful for hard-to-stock items (above-ground pools, EV chargers, decorative geese), and valuable for professional buyers; the company is also using marketplace sales data to inform future in-store merchandising decisions.
Expands retailer-run marketplace capabilities in physical stores at scale (1,700+ locations), which can influence retail commerce, supply decisions, pro sales, and retail media strategies—relevant but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Lowe’s integrated its third-party marketplace into My Red Vest, the software associates use to help customers place orders.
- The feature was announced at Lowe’s second annual seller summit in Chicago.
- The integration has reached roughly 97% of Lowe’s stores (over 1,700 locations) and will be chain-wide within weeks.
- Lowe’s launched its third-party marketplace in late 2024 and has 'more than doubled' its marketplace assortment over the past year.
- Lowe’s said online sales rose 15.5% in the most recent quarter and marketplace contributed to that growth.
Connected Companies & Entities
3 Entities mapped“the retailer has steadily expanded its assortment and seller tools as it looks to better compete with Amazon.com and a growing number of ret...”
“Last year, Walmart began testing QR codes next to select products in one Texas store, allowing shoppers to browse additional marketplace ite...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Lowe's Uses AI to Boost DIY Online Conversions
Lowe’s told investors on its Q1 2026 earnings call that AI investments are improving online sales and in‑store customer metrics. CEO Marvin Ellison said customers who use the MyLowe AI shopping assistant convert at three times the rate of non‑users; MyLowe handles more than 1 million inquiries per month. An associate-facing tool, Mylow Companion, was cited as driving a 2% lift in in‑store satisfaction when used. Lowe’s is also adding loyalty and services features for DIY customers, including the March launch of the paid HomeCare+ subscription (two in‑home visits per year). Comparable sales rose 0.6% year‑over‑year in Q1 2026 and net sales were $23.1 billion, up 10.3% year‑over‑year.
Lowe’s Lets Creators Pitch and Build Products
Lowe’s announced that members of its Creator Network can now pitch and develop physical products for the retailer through a program called Lowe’s Creator: Into the Blue, which combines the year‑old Creator Network with its Into the Blue entrepreneurship initiative. Creators can submit existing products needing distribution, product concepts requiring sourcing and development, or collaborations with Lowe’s items. Applications are open through Sept. 1. Lowe’s CMO Jen Wilson cited the retailer’s experience helping small businesses manufacture and distribute products and pointed to a recent MrBeast collaboration as a model for moving creators from content and digital storefronts to in‑real‑life products and experiences. The company says its first‑party creator network has about 28,000 members and expects to reach roughly 30,000 by year‑end.
Lowe's launches drone delivery with DoorDash, Alphabet's Wing
Lowe's has launched a drone delivery pilot at its Matthews, North Carolina store, in partnership with DoorDash and Alphabet's Wing, marking a first in the home improvement retail sector. The service offers customers over 100 products, with deliveries weighing up to 2.5 pounds arriving in as fast as 20 minutes. Orders can be placed through DoorDash, which presents drone delivery as an option for eligible customers. The pilot aims to reduce friction for DIY and professional shoppers who need items mid-project. Lowe's is working with Wing and DoorDash to ensure compliance and plans to expand the program if successful. This initiative aligns with broader retail trends, including similar efforts by Walmart and Amazon, signaling growing adoption of drone delivery.
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