Observed Signal · Jun 13, 2023 · Product Launch · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Neutral
LinkedIn's Future of Skills Reveals Top Skills
LinkedIn has launched the Future of Skills tool, a free, account-free resource that maps changing job-relevant skills and projects future shifts. Users can select country, industry, and job description to view key skills for a role, with side-by-side comparisons for 2015 and 2021, and context on evolving skill importance. The article notes that since 2015 about 25% of skills have shifted, with a projected 40% change by 2025. Examples include Head of Marketing in Germany, where 2021 skills such as Content Marketing, B2B Marketing, and Strategic Marketing were prominent, while these were less relevant in 2015. In writers’ roles, Storytelling and Copywriting appeared since 2015, Blogging faded, and Social Media’s relevance declined. LinkedIn recommends recruiters adjust job descriptions to reflect meaningful skills, while stressing that changes serve as guidance and individual roles may still rely on 2015 baselines. The tool aims to assist hiring by focusing on the most relevant, current competencies.
Introduces LinkedIn Future of Skills tool and highlights shifts in job skills affecting recruitment in AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- LinkedIn introduced the Future of Skills tool to map changes in job-relevant skills since 2015 and forecast further shifts to 2025.
- The Future of Skills tool is free to use and does not require an LinkedIn account.
- The tool analyzes skills across multiple job roles, from project management to software development.
- For Head of Marketing in Germany, 2021 skills include Content Marketing, B2B Marketing, and Strategic Marketing, which were less relevant in 2015.
- In Writer roles, Storytelling and Copywriting were added since 2015, while Blogging declined and Social Media relevance decreased.
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