Observed Signal · Apr 24, 2023 · Product Launch · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
LinkedIn Verification Guide for Brands, Influencers, Marketers
LinkedIn introduced a new verification system in April 2023, allowing users to verify their identity, work email, and workplace through three methods: CLEAR for identity, work email confirmation, and Microsoft Entra for workplace verification. The process is free and visible on user profiles, aimed at enhancing trust and credibility on the platform. The article explains how the verification works, the rationale behind it (combating fraud and impersonation), and its potential benefits for brands, marketers, and influencers. It also cites statistics on declining consumer trust and notes that while verification is not a complete solution, it can support marketing efforts.
LinkedIn's verification feature is a minor platform update that can help marketers and brands build trust, but it is not a major adtech industry shift.
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Key Takeaways & Evidence Grounding
- LinkedIn launched a new verification system in April 2023.
- Three verification methods: CLEAR identity verification, work email verification, and Microsoft Entra workplace verification.
- Verification is free and can be removed at any time.
- LinkedIn detects and removes 96% of fake accounts and 99.1% of spam and scams.
- Only 7% of Americans have a 'great deal' of trust in the media (Gallup).
Connected Companies & Entities
2 Entities mapped“LinkedIn's new verification system allows users to verify their identity, work email address and workplace....”
“Workplace verification with Microsoft Entra. Employees at participating companies can use the Entra Verified ID platform....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Microsoft Xbox creates new division for films, series, parks
Microsoft's Xbox gaming division announced the creation of a new business unit dedicated to films, television series, and theme park attractions. The move signals an expansion into entertainment and immersive experiences beyond video games, leveraging Xbox's intellectual property. This strategic diversification is part of Microsoft's broader ambition to grow its media and entertainment footprint, following trends seen across the industry. The new division will focus on developing and producing content based on Xbox franchises, potentially opening new revenue streams for the company. Financial details or a timeline for the division's operations have not been disclosed.
US Government Excludes Microsoft from Visa Program
The US government has barred Microsoft from participating in the permanent residency process for foreign workers with H-1B visas, accusing the company of abusing the program. Vice President JD Vance stated that Microsoft laid off 6,000 American employees last year while benefiting from 6,300 H-1B visa holders. The Department of Labor, led by Keith Sonderling, will not accept new permanent residency applications from Microsoft, as well as several consulting firms and Adobe. This action comes weeks before the midterm elections and reflects the Trump administration's broader criticism of the H-1B program, which it claims disadvantages American workers. Microsoft has not yet responded. The move could impact the tech industry's ability to retain skilled foreign talent.
Outlook to Block MSIX Files as Email Attachments
Microsoft has announced that Outlook will begin blocking MSIX file attachments, a move aimed at preventing malicious distribution through email. The change affects both the classic Outlook for Windows and the new Outlook for Windows, as well as other clients like Outlook on the web. Microsoft's decision comes in response to the increasing use of MSIX files in phishing and malware attacks. The block will be implemented in phases, starting with a controlled rollout and then expanding to all users. The company advises users to use alternative secured methods for sharing such files. This technical update is part of Microsoft's broader security enhancements for its email clients.
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