Observed Signal · Sep 6, 2021 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
LinkedIn Tips for Winning the War for Talent
The article discusses LinkedIn’s guidance on employer branding amid the post-pandemic talent crunch. Citing the Great Reshuffle and the LinkedIn Workforce Index, it notes that 41% of employees consider leaving their current employer this year and 46% plan a major career pivot. LinkedIn argues companies must invest in employer branding and marketing to attract talent, as most jobseekers interact with a company’s content before applying (via job ads, Sponsored Content, or the company page). The piece references a LinkedIn guide summarizing changes companies should make and points readers to LinkedIn’s blog for deeper detail. It also highlights LinkedIn CEO Ryan Rolansky’s framing of shifting worker expectations toward remote work and new job fit, underscoring the need for a refreshed approach to recruiting and talent retention.
Guidance on talent strategies from LinkedIn; moderate impact on Employer Branding and HR marketing in AdTech/MarTech
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Key Takeaways & Evidence Grounding
- LinkedIn published a guide on Employer Branding in the War for Talents.
- LinkedIn Workforce Index data shows 41% of employees considering leaving this year and 46% planning a major pivot.
- The Great Reshuffle is used by LinkedIn to describe current labor-market shifts toward remote work and career transitions.
- Jobseekers interact with company content before applying, including job ads, Sponsored Content, and company pages.
- The article references an accompanying LinkedIn blog post with fuller guidance.
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Related Market Signals & Shifts
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