Observed Signal · Apr 7, 2025 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
LinkedIn tests new Video Trends feature
LinkedIn is running a test of a video trends feature in the US that lets videos be tagged with topic labels visible in the feed. The labels appear in the top-left of videos in the feed or carousel and enable viewers to categorize clips by trend. A prominent CTA button, "Add to this trend", invites users to upload their own videos related to the trend, potentially boosting user-generated content and aligning with TikTok-like interactivity. The test appears focused on the US; an observer suggests the test may not be rolled out universally. The move comes as LinkedIn touts rising video engagement: around 36% growth in video content year over year, and a 45% increase in video uploads in LinkedIn's 2024 B2B Marketing Benchmark Report; growth is expected to continue in 2025. Separately, LinkedIn has reportedly removed the Video Tab in Germany, signaling regional variation. The feature could increase video reach and potentially expand ad inventory, while editorial support may help surface trend-focused videos.
Technical Release / Platform feature test on LinkedIn with potential impact on ad inventory and creator behavior.
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Key Takeaways & Evidence Grounding
- LinkedIn is testing a video trend labeling feature in the US that overlays trend labels on videos in the feed.
- Labels appear top-left on videos in the feed or carousels and enable users to view trend-specific content and use the 'Add to this trend' CTA to contribute their own videos.
- Test may be limited to the United States; Lindsey Gamble notes the test status.
- LinkedIn reported 36% growth in video content year over year, and a 45% rise in video uploads in its 2024 B2B Marketing Benchmark Report.
- Germany recently removed the Video Tab and video carousels, signaling regional differences in LinkedIn's video strategy.
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Microsoft Xbox creates new division for films, series, parks
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Outlook to Block MSIX Files as Email Attachments
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