Observed Signal · Feb 6, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
LinkedIn Opens Creator Tools to All; Creator Mode Removed
LinkedIn is updating its Creator feature set by removing Creator Mode and extending some of its tools to all members. Creator Mode, launched in 2021, included profile hashtags, a Featured section, and a modified Connect button that became a Follow button. Starting March 2023, profile hashtags will be removed and the ability to activate Creator Mode will be taken out of profile settings. A LinkedIn team member told Social Media Today that the aim is to bring the best Creator Mode functionalities to more members, with additional creation tools and deeper analytics becoming broadly accessible. Members who previously used Creator Mode will retain access to the creation tools and analytics. The change also streamlines the profile by removing the Talks About hashtags and moving the About section back to the top. Overall, LinkedIn frames this as a move to democratize creator tools and analytics for all users.
Moderate platform feature update affecting creator tools and analytics.
Track LinkedIn Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- LinkedIn is removing Creator Mode and making some Creator Mode tools available to all members.
- Profile hashtags will be removed, and the ability to activate Creator Mode will be eliminated from profile settings (March 2023).
- LinkedIn plans to open up additional creation tools and deeper analytics to all members.
- Members who previously activated Creator Mode will retain access to the tools and analytics.
- The profile will be streamlined by removing Talks About hashtags and moving the About section to the top.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Céline Flores Willers urges B2B marketers to think like B2C
At DMEXCO 2026, Céline Flores Willers, founder of The People Branding Company, argued that B2B marketing often appears outdated due to fear of innovation (FOMU). She demonstrated creative tactics like using a robot sidekick 'Robi' and branded T-shirts to boost attention and branding. She highlighted LinkedIn as the central platform for B2B, citing a SAP Taulia case where employee-generated content, boosted via Thought Leader Ads, achieved 2.3x higher engagement and 70% higher click-through rates with a small budget. Willers also cited examples like Legora's campaign with Jude Law and Merz Lifecare's 25-post merger documentation as successful 'building in public' strategies. She concluded by urging B2B marketers to be more creative and learn from B2C approaches.
LinkedIn says don't treat leads as finish in B2B
At LinkedIn's B2Believe event in its new Empire State Building space, executives and practitioners called for a shift from lead-centric B2B marketing to a 'full journey' approach that links signals, targeting, creative, full journey, and measurement. Jae Oh, senior director of product management, revealed that fewer than 10% of upper-funnel audiences make it into bottom-funnel campaigns, urging marketers to connect awareness with demand capture. Research from LinkedIn's B2B Institute with eMarketer showed 77% of marketers say they no longer target individuals, yet only 31% have a playbook for activating audiences down the funnel. Practitioners from Canva, SAP, Mastercard, and others shared examples of aligning marketing and sales on common signals. LinkedIn also outlined a product roadmap focused on cost-per-opportunity targeting, multi-format campaigns, agentic workflows, and incrementality forecasting.
Nadella's AI Pivot: Can He Reinvent Microsoft Again?
This article examines CEO Satya Nadella's efforts to transform Microsoft for the AI era. Despite a near $4 trillion market cap and early investment in OpenAI, Microsoft trails rivals like Nvidia, Anthropic, and Meta in key AI segments. The company is shifting from subscription-based pricing to consumption-based billing (UBB) for its AI products, starting with Copilot Cowork. GitHub Copilot has seen growth to 50 million users, but Microsoft lost its exclusive cloud relationship with OpenAI. Nadella promotes building a 'frontier ecosystem' rather than a single frontier model, integrating various AI models into Copilot. Challenges include sluggish Copilot adoption, competition from AI-native startups, and uncertainty among enterprise customers about usage-based costs.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.