Observed Signal · Jun 22, 2022 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
LinkedIn Adds Project and Product Features to Profiles
LinkedIn is expanding member profiles with new elements to showcase concrete work: users can highlight projects they contributed to and products they helped develop, including specifying roles and job titles. Projects can be embedded as subentries within an Experience entry, allowing individual projects and products to appear beyond employer entries. The changes extend to product pages, enabling users to display expertise and the specific products or initiatives they worked on, while LinkedIn aims to collect richer data about companies, employees, projects, and products. The update could support more targeted marketing on the platform, including potential direct advertising on product pages and deeper product-level insights. LinkedIn also announced updates to its Newsletter service, including tagging and hashtags to boost interactions; these features are in testing with a broader rollout planned in coming months.
Moderate feature update impacting profile data and newsletter capabilities; potential implications for marketer data and engagement.
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Key Takeaways & Evidence Grounding
- LinkedIn is testing new profile elements to allow users to highlight projects and products they contributed to.
- Users can list projects and products within their experiences, not just under employers.
- Product pages are being expanded to surface user expertise and involvement in projects/products.
- LinkedIn plans new Newsletter tagging and hashtag features to boost interactions.
- Initial tests are underway with a full rollout planned in coming months.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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