Observed Signal · Mar 17, 2026 · Product Launch · Source: Lennys Newsletter · Impact: 1/5 · Sentiment: Neutral

LennyRPG: Turning Lenny's Podcast into a Pokémon-style RPG

Executive Signal Summary

Ben Shih, a growth designer at Miro, built LennyRPG — a Pokémon‑style web RPG that uses Lenny’s podcast transcripts as source content — and documented the end‑to‑end workflow. The project reused Lenny’s newly released dataset (LennysData.com) and combined AI tools (Claude Code, Codex, ChatGPT, GPT Image Gen, GPT-4o), game frameworks (initially RPG-JS, then Phaser 3), and infrastructure (Supabase, Vercel) to generate quiz questions, pixel avatars, audio, maps, and a leaderboard. Key steps included creating a PRD with AI, building CLI tools to mass-generate questions and avatars from transcripts and episode covers, integrating open-source assets, and deploying the playable game. The writeup emphasizes an AI-first product workflow: clarify idea, create PRD, build POC, scale with automation, polish, and ship.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

Creator/tech walkthrough and dataset release with limited direct impact on AdTech; useful example of LLM-driven content repurposing and game integration but not industry-shifting.

SIGNAL RADAR

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Key Takeaways & Evidence Grounding

  • Ben Shih (growth designer at Miro) built LennyRPG, a web RPG using Lenny’s podcast transcripts as game content.
  • Lenny released his newsletter archive and podcast transcripts via LennysData.com (free subset; paid subscribers get full dataset).
  • Tools and technologies used include Claude Code, Codex, ChatGPT, GPT Image Gen, GPT-4o, Phaser 3, RPG-JS (initially), Supabase, and Vercel.
  • Claude Code and Codex were used to author CLI tools that automatically generated quiz questions and consistent RPG avatars from episode covers and transcripts.
  • The game’s backend/leaderboard was implemented with Supabase (via Supabase MCP) and the site was deployed on Vercel.

Ontology Mapping & Concepts

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: Lennys Newsletter•Published: Mar 17, 2026
Original Coverage Title: “How I built LennyRPG”

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