Observed Signal · Feb 23, 2026 · Campaign Results · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
KNOREX's AI Drives 54,000 Dealership Visits This Black Friday
KNOREX Ltd. reported results from a large-scale automotive campaign using its unified AI-powered XPO platform that linked national digital awareness activity to tracked dealership visits. Executed during the Black Friday period with a leading U.S. automotive engagement/reputation partner, the campaign delivered more than 106 million impressions, 6.9+ million video interactions, engagement rates up to 28%, and 54,000+ tracked offline dealership visits. KNOREX said the XPO AI engine optimized bidding, creative sequencing and cross-channel budgets in real time, maintaining display CPMs below $2.50, video CPMs between $3.40–$4.20, and cost-per-acquisition under $4 for dealership visits. KNOREX positioned the results as validation of XPO’s ability to support enterprise-scale, multi-location automotive advertisers seeking measurable offline outcomes from digital awareness spend.
Provides a vendor-level, measurable case study showing AI-driven programmatic advertising can link national awareness campaigns to offline dealership visits at scale and maintain cost-efficiency—relevant to automotive and multi-location advertisers evaluating AI-led AdTech solutions.
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Key Takeaways & Evidence Grounding
- KNOREX Ltd. reported results from a large-scale automotive campaign using its XPO AI-powered platform.
- Campaign delivered over 106 million impressions and 6.9+ million video interactions.
- Engagement rates reached up to 28%; 54,000+ tracked offline dealership visits were recorded.
- Display CPMs were below $2.50; video CPMs ranged $3.40–$4.20; cost-per-acquisition for visits was below $4.
- Campaign ran during the Black Friday retail period and used real-time AI optimization for bidding, creative sequencing and budget allocation.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
KNOREX Cuts Legal Acquisition Costs by 29% with AI
KNOREX Ltd. partnered with a performance-driven legal marketing firm to run a nationwide consumer litigation campaign using its AI-powered XPO platform. By optimizing strictly for verified signed legal retainers and using a daily closed-loop feedback engine, omnichannel execution across search, social and display, and advanced audience segmentation, the program reduced cost per acquisition (CPA) by 29%, lowering CPA from a historical $500 benchmark to $354. After performance validation, the legal marketing partner expanded budgets to scale the program nationally. KNOREX positions the result as validation that outcome-based, AI-driven programmatic optimization can improve unit economics in high-CPA, regulated acquisition environments where traditional engagement-based signals often fail to predict revenue outcomes.
KNOREX Unveils AI-Driven Ads API for Seamless Automation
KNOREX Ltd. launched the KNOREX Ads API, an agentic AI-ready API intended as an infrastructure layer for AI-native, cross-channel advertising automation. The API has been initially deployed with three strategic partners (two in the U.S. and one in Southeast Asia) and is designed to unify execution across programmatic and walled‑garden channels. It supports the Advertising Common Protocol (AdCP) and is compatible with the Amazon Ads MCP Server, enabling AI agents to connect via natural-language prompts and to programmatically create/manage campaigns, retrieve cross-channel performance data, adjust budgets/bids, and generate reports across Meta Ads, Google Ads, LinkedIn Ads and TikTok Ads. KNOREX positions the API as expanding interoperability for its KNOREX XPO platform and as foundational infrastructure for agentic ad workflows.
KNOREX Plans Carve-Out of AscendX Publisher Business
KNOREX Ltd., a provider of AI-driven cross-channel programmatic advertising solutions, announced it is pursuing a strategic carve-out of its wholly-owned subsidiary AscendX Media Technologies Pte. Ltd., a publisher monetization platform. Under the proposed structure, AscendX would be independently capitalized with external investment, allowing KNOREX to retain a minority equity interest and eliminate the need to fund AscendX's future growth. Since its formation in June 2025, AscendX has moved into commercial deployment with 10 live publishers, over 2 billion ad impressions in 2026, and integrations with major demand platforms such as The Trade Desk, Meta Audience Network, Microsoft Monetize, OpenX, and Magnite. The carve-out is subject to negotiation and approvals. CEO Phu Le of AscendX will have the transaction reviewed by KNOREX's Audit Committee due to his dual role.
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