Observed Signal · Sep 28, 2026 · Ratings Report · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
Klopp Match Lowers Henssler Finale Ratings
The season finale of Vox's cooking show 'Grill den Henssler' recorded its lowest ratings of the season on Sunday evening against a German national football match featuring Jürgen Klopp. The episode averaged 800,000 viewers and a 3.9% market share in both the total audience and the 14-49 demographic. This contrasted with the strong performance of the previous five summer specials, which averaged 1.17 million viewers and an 8.8% market share among 14-49 year-olds. Other broadcasters aired reruns or alternative programming, with ZDF's 'Das Traumschiff' attracting 3.53 million viewers, making it the strongest non-football offering. RTL's NFL coverage also struggled, with market shares between 3.1% and 4.2% in the prime-time demographic.
News about German TV ratings for individual shows; relevant to media industry but not a major adtech/martech event.
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Key Takeaways & Evidence Grounding
- Vox's 'Grill den Henssler' season finale attracted 800,000 viewers on September 27, 2026, a season low.
- The episode achieved a 3.9% market share among total viewers and the 14-49 demographic.
- Previous five summer specials averaged 1.17 million viewers and 8.8% market share among 14-49 year-olds.
- ZDF's 'Das Traumschiff' rerun drew 3.53 million viewers, making it the strongest non-football program.
- RTL's NFL coverage on the same evening reached market shares between 3.1% and 4.2% in the 14-49 demographic.
Connected Companies & Entities
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“Stärkster Fußball-Verfolger war stattdessen das ZDF, wo "Das Traumschiff" mit einer Wiederholung immerhin 3,53 Millionen Zuschauerinnen und ...”
“Neben RTL, das wie üblich die NFL übertrug, bildete da nur Vox eine Ausnahme....”
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Related Market Signals & Shifts
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Klopp's RTL Debut Draws Over 10 Million Viewers
German TV ratings show a resurgence in public interest in the national team under coach Jürgen Klopp. On September 24, 2026, his debut on RTL drew 10.63 and 10.76 million viewers for the two halves of a Nations League match, with market shares of 43.7% and 50.6%, giving RTL its best daily share since 2011. Subsequently, on October 1, 2026, ZDF's broadcast of Germany vs. Serbia averaged 10.79 million viewers, exceeding 10 million for the third consecutive match. This match achieved a 47.3% market share overall, and 59.5% among ages 14-49. The broadcast also boosted the 'heute-journal' to 9.54 million viewers during halftime. These figures highlight the event's significance for the advertising industry.
Bachelors Finale Disappoints; Private Competitors Weaker
The season finale of RTL’s Die Bachelors drew weak linear-TV ratings: the episode averaged about 610,000 viewers at 20:15 and posted a 4.6% share in the 14–49 demographic, with the season averaging below 5% market share. Private competitors also posted low shares (Vox 4.4% with Snake Eyes; ProSieben 4.0%; Sat.1 3.8%). By contrast, ZDF performed strongly without World Cup programming: a Traumschiff repeat reached 3.45 million viewers (19.1% market share) and briefly led the evening. Later programming saw falling audiences (Markus Lanz with Joachim Gauck: 840,000 viewers, 8.3% overall; 3.0% in 14–49). Data source: AGF Videoforschung / AGF SCOPE (provisional weighted TV audience data).
Reality Show and Crime Dramas Challenge Football Ratings
Sat.1 dominated Monday night TV on May 25, 2026, driven by the Bundesliga relegation match, but competing formats delivered strong audience numbers across public and commercial broadcasters. ZDF's repeat of Nord Nord Mord reached 3.33 million viewers (16.0% market share), while ARD's Tatort: Vergebung drew 2.93 million (14.1%) and scored 9.0% in the 14–49 demo. RTL's Bauer sucht Frau International fell to around 2.0 million viewers — an all-time low for the format — but improved to 8.4% among 14–49-year-olds. Other channels (Vox, RTLzwei, Kabel Eins) posted lower overall or demo figures. All viewing data are reported by AGF Videoforschung (AGF SCOPE) and cover TV reach for May 25, 2026.
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