Observed Signal · Jul 13, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Klaviyo Appoints Erica Smith as Chief Financial Officer
Klaviyo announced that Erica Smith will join as Chief Financial Officer effective September 1, 2026. Smith will succeed Amanda Whalen, who plans to step down as CFO, remain employed until September 4, 2026, and then serve as an advisor through November 2026 to support the transition. Smith joins from CyberArk (recently acquired by Palo Alto Networks), where she was CFO, and brings more than 20 years of financial leadership including prior roles at Demandware. At Klaviyo she will oversee global finance, FP&A, accounting, tax, treasury, internal audit and investor relations as the company scales internationally and expands its product portfolio.
Leadership change at a growing MarTech/CRM vendor affects company strategy and financial stewardship but is not industry-shifting.
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Key Takeaways & Evidence Grounding
- Klaviyo appointed Erica Smith as Chief Financial Officer effective September 1, 2026.
- Erica Smith will succeed Amanda Whalen, who will remain employed until September 4, 2026 and act as an advisor through November 2026.
- Smith previously served as Chief Financial Officer at CyberArk, which was recently acquired by Palo Alto Networks.
- At Klaviyo Smith will oversee global financial operations including FP&A, accounting, tax, treasury, internal audit and investor relations.
- Smith has more than 20 years of financial leadership experience and earlier worked at Demandware.
Connected Companies & Entities
5 Entities mapped“Klaviyo, the autonomous B2C CRM, announced the appointment of Erica Smith as Chief Financial Officer, effective September 1, 2026....”
“Smith joins Klaviyo from CyberArk, recently acquired by Palo Alto Networks, where she previously served as Chief Financial Officer....”
“Author: Business Wire...”
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news......”
“As part of the iTech Series network, it acts as a "Brand to Demand" partner....”
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