Palo Alto Networks

Palo Alto Networks operates a B2B cybersecurity platform model. It develops proprietary security software and cloud services, sells them to enterprises on recurring contracts, and supplements the platform with hardware-related offerings, support, consulting and managed operations. Value is created by helping organisations consolidate fragmented security tooling across firewalls, cloud protection, SASE, SOC workflows and incident response into a smaller number of integrated products.

Palo Alto Networks is a US-based publicly listed cybersecurity company that sells enterprise security software, cloud-delivered platforms and professional security services. Its main product families cover network security, cloud security, secure access, security operations and AI security, while Unit 42 provides incident response, threat intelligence and managed SOC services. The company serves enterprise IT, security, cloud and operations teams rather than consumers.

It generates revenue primarily through recurring SaaS subscriptions, software licensing and support contracts, with additional revenue from hardware-linked security offerings and service engagements. Its business model increasingly centres on consolidating multiple security functions into broader platforms such as Prisma and Cortex, then expanding account value through add-on modules, bundled subscriptions and managed services.