Observed Signal · Jun 22, 2026 · Agency Appointment · Source: Meedia · Impact: 1/5 · Sentiment: Neutral
KKH Awards Media Account to add2 After Public Tender
KKH Kaufmännische Krankenkasse has awarded its media account to Düsseldorf-based agency add2 following a public tender. The contract runs initially for four years and tasks add2 with developing advertising strategies, planning and managing campaigns, and supporting market monitoring with a focus on new customer acquisition and communicating to existing policyholders. add2 replaces Zanatta Media (Berlin). Nina Beye, Head of Brand Communication at KKH, emphasised add2’s data-driven expertise and ability to reach digitally oriented audiences. The article notes KKH’s scale — about 1.5 million insured, roughly €8.7 billion household volume and around 4,000 employees — and that add2 has recent experience on public-sector assignments such as expanded work for the Bundespresseamt since last autumn.
Client media-account reassignment (regional agency win) with limited impact beyond the advertiser-agency relationship.
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Key Takeaways & Evidence Grounding
- KKH Kaufmännische Krankenkasse awarded its media account to add2 after a public tender.
- The initial contract term is four years.
- add2 (Düsseldorf) replaces Zanatta Media (Berlin) as KKH’s media agency.
- Scope includes development of advertising/marketing strategies, campaign planning and control, and market monitoring with a focus on new-customer acquisition and addressing existing insured.
- KKH has ~1.5 million insured, ~€8.7 billion household volume, and ~4,000 employees; add2 has recent public-sector work including expanded duties for the Bundespresseamt since last autumn.
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