Performance Media & AdTech Consultancies · Agency & Consultancy
add2
Independent German digital agency for strategy, creative and media.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- add2 GmbH
- Entity type
- COMPANY
- Founded
- 1997
- Headquarters
- Germany
- Company size
- 50–200
- Market cluster / sector
- Performance Media & AdTech Consultancies
- Market role
- Agency & Consultancy
- Official website
- add2.de
What add2 does
add2 operates a full-service agency model. It creates value by combining strategic consulting, campaign planning, creative development, paid media execution and performance measurement into a single outsourced delivery structure for advertisers. The firm monetises client marketing budgets through retained advisory relationships, project-based delivery, production work and media activation services.
Category differentiation
add2 is a German digital marketing agency, not a standalone adtech platform or software-only business. It should be distinguished from pure media buying tools, DSPs and search software vendors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
add2 GmbH is an independent German digital marketing agency that provides end-to-end services spanning analysis, strategy, creative production, media planning, and campaign distribution. Its core commercial offer centres on outsourced digital communication for brands and enterprises, with particular strength in SEO, SEA, programmatic advertising, addressable TV, digital audio, DOOH and measurement-led optimisation. The company generates revenue through agency retainers, project fees, production services and media planning and buying income. Its customers are business-side marketing teams that need an external partner to plan, execute and optimise digital campaigns across multiple channels. add2 operates as a service-led agency rather than a standalone software vendor, although its group structure includes a wholly owned subsidiary with software and online portal activities.
Company news briefing
Briefing updated:
Following its recent four-year media account win with KKH and expanded public sector work for the Bundespresseamt, add2 is intensifying its focus on media quality and geodata innovation. The Düsseldorf-based agency is advocating for multi-stage programmatic verification to combat bot traffic and emerging AI-generated fraud. These initiatives are being integrated with refined geodata strategies that utilise mobile identity signals to enhance omnichannel planning and offline measurement, specifically across CTV and DOOH, to better target digitally oriented audiences for its growing client portfolio.
Business model & monetisation
The monetisation model is agency-led and service-based. Revenue comes from strategic consulting fees, recurring retainers, project pricing for campaign and creative work, media planning and buying fees, and production charges for digital assets. Media execution work also benefits from campaign management fees tied to ongoing optimisation across paid search, social and programmatic channels.
- Agency retainers and strategic consulting
- Service Fee
- Media planning and buying services
- Media Arbitrage
- Creative production and campaign asset development
- Service Fee
- Measurement, analysis and optimisation work
- Service Fee
- Software and online portal activities via subsidiary
Products & capabilities
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Competitors & alternatives
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Recent recorded signals
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Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Trainee Mediaplaner Digital im Online Marketing(Junior) | Media | Düsseldorf | |
| Digital Designer Schwerpunkt Social(Mid-Level) | Kreation | Düsseldorf, Hybrid |
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Questions about add2
What is add2?
add2 is an independent German digital marketing agency that provides strategy, creative production, media planning and campaign execution.
Who uses add2?
Brands, enterprises and in-house marketing teams use add2 to outsource digital media, search, programmatic and creative campaign work.
How does add2 make money?
add2 makes money through retainers, project fees, creative production charges and media planning and buying income.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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