add2
Independent German digital agency for strategy, creative and media.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- add2 GmbH
- Entity type
- COMPANY
- Founded
- 1997
- Headquarters
- Germany
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- add2.de
What add2 does
add2 operates a full-service agency model. It creates value by combining strategic consulting, campaign planning, creative development, paid media execution and performance measurement into a single outsourced delivery structure for advertisers. The firm monetises client marketing budgets through retained advisory relationships, project-based delivery, production work and media activation services.
Category differentiation
add2 is a German digital marketing agency, not a standalone adtech platform or software-only business. It should be distinguished from pure media buying tools, DSPs and search software vendors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
add2 GmbH is an independent German digital marketing agency that provides end-to-end services spanning analysis, strategy, creative production, media planning, and campaign distribution. Its core commercial offer centres on outsourced digital communication for brands and enterprises, with particular strength in SEO, SEA, programmatic advertising, addressable TV, digital audio, DOOH and measurement-led optimisation. The company generates revenue through agency retainers, project fees, production services and media planning and buying income. Its customers are business-side marketing teams that need an external partner to plan, execute and optimise digital campaigns across multiple channels. add2 operates as a service-led agency rather than a standalone software vendor, although its group structure includes a wholly owned subsidiary with software and online portal activities.
Company news briefing
Briefing updated:
Following its recent four-year media account win with KKH and expanded public sector work for the Bundespresseamt, add2 is intensifying its focus on media quality and geodata innovation. The Düsseldorf-based agency is advocating for multi-stage programmatic verification to combat bot traffic and emerging AI-generated fraud. These initiatives are being integrated with refined geodata strategies that utilise mobile identity signals to enhance omnichannel planning and offline measurement, specifically across CTV and DOOH, to better target digitally oriented audiences for its growing client portfolio.
Business model & monetisation
The monetisation model is agency-led and service-based. Revenue comes from strategic consulting fees, recurring retainers, project pricing for campaign and creative work, media planning and buying fees, and production charges for digital assets. Media execution work also benefits from campaign management fees tied to ongoing optimisation across paid search, social and programmatic channels.
- Agency retainers and strategic consulting
- Service Fee
- Media planning and buying services
- Media Arbitrage
- Creative production and campaign asset development
- Service Fee
- Measurement, analysis and optimisation work
- Service Fee
- Software and online portal activities via subsidiary
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
An Impression Is Not a Real Ad Contact
Advertising Quality · Recorded impact score: 2/5
An ADZINE SPOTLIGHT webinar on "Media Quality Innovation" examined how programmatic media quality must be assessed across the supply chain. Speakers from Fraud0, Index Exchange and agency Add2 discussed detecting bot and invalid traffic (including session-based JavaScript checks), the role of sell-side decisioning and early inventory vetting, and buy-side multi-stage quality controls (pre-bid, inflight, post-bid verification and remediation). The session highlighted emerging challenges from AI-generated content and agentic/machine access to inventory, the limits of automated tools, and the need for shared responsibility among publishers, platforms, sell-side vendors and agencies to ensure paid impressions represent real, valuable ad contacts.
- ADZINE hosted an ADZINE SPOTLIGHT webinar titled “Media Quality Innovation” covering programmatic media quality.
- Fraud0 uses a JavaScript session tag on landing pages to analyze signals (device/resolution contradictions, browser challenges, click patterns, honeypots) to detect bots and prepare data for Google invalid-click review processes.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Designer(Mid-Level) | Kreation | Düsseldorf, Hybrid | |
| Performance Marketing Manager Paid Media(Mid-Level) | Datadriven Advertising / Analytics | Düsseldorf, Hybrid |
Explore company relationships
Questions about add2
What is add2?
add2 is an independent German digital marketing agency that provides strategy, creative production, media planning and campaign execution.
Who uses add2?
Brands, enterprises and in-house marketing teams use add2 to outsource digital media, search, programmatic and creative campaign work.
How does add2 make money?
add2 makes money through retainers, project fees, creative production charges and media planning and buying income.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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