Observed Signal · May 22, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
KERV.ai Partners with Canela Media for Shoppable Ads
KERV.ai announced a strategic partnership with Canela Media to integrate KERV.ai’s interactive video and shoppable creative technology across Canela Media’s ecosystem. The agreement is KERV.ai’s first partnership with a Spanish-language media company and aims to enable more immersive, commerce-driven ad experiences to boost audience engagement and monetization. Marika Roque, Chief Strategy Officer at KERV.ai, and Chechu Lasheras, Chief Strategy Officer at Canela Media, are quoted on the collaboration. The release cites Nielsen data showing Hispanic audiences lead in streaming adoption (55.8% of total TV time versus 46% for the general population). The article was published via Business Wire and appeared on MarTech Series on 2026-05-22.
Expands interactive/shoppable ad capabilities into Spanish-language streaming audiences and increases shoppable inventory, but is a vendor–publisher partnership rather than a major platform policy or technical standard change.
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Key Takeaways & Evidence Grounding
- KERV.ai announced a strategic partnership with Canela Media to bring interactive advertising capabilities to Canela Media’s ecosystem.
- The partnership is KERV.ai’s first with a Spanish-language media company.
- Canela Media will integrate KERV.ai’s interactive video and shoppable creative technology across its ecosystem.
- Marika Roque is Chief Strategy Officer at KERV.ai; Chechu Lasheras is Chief Strategy Officer at Canela Media.
- The article cites Nielsen data: Hispanic audiences account for 55.8% of total TV streaming time versus 46% for the general population.
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Canela and LiveRamp Unite to Target U.S. Hispanic Audiences
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