Observed Signal · Apr 29, 2026 · Office Opening · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Jung von Matt Opens Zurich HQ; CEO Reflects on Tech Shift
Jung von Matt inaugurated a new headquarters for 120 employees at Zurich Rigiplatz. In an interview published April 29, 2026, CEO and main shareholder Roman Hirsbrunner discusses the dramatic technological change in advertising, his career path — including founding the digital agency Maxomedia about 30 years ago with Bernhard Herzig — and his move to Jung von Matt Limmat in 2014. The publisher gifted the ADC Switzerland anniversary podcast '50 Jahre ADC' (with support from Migros Supermarkt AG); the podcast is available on major platforms such as Spotify and Apple Podcasts. The article includes production credits and contextual details about Hirsbrunner’s role in the Swiss communications industry.
Local agency headquarters opening and leadership interview; relevant to Swiss agency and creative communities but has limited impact on the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Jung von Matt inaugurated a new company headquarters at Zurich Rigiplatz designed for 120 employees.
- Roman Hirsbrunner is CEO and main shareholder of Jung von Matt Switzerland.
- Hirsbrunner co-founded the digital agency Maxomedia about 30 years ago with Bernhard Herzig.
- Roman Hirsbrunner joined Jung von Matt Limmat in 2014 and later became a principal owner.
- The publisher gifted the ADC Switzerland podcast '50 Jahre ADC' with support from Migros Supermarkt AG; the podcast is available on Spotify and Apple Podcasts.
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Jean‑Remy von Matt: 'Switzerland was toxic'
Jean‑Remy von Matt, co‑founder of the influential agency Jung von Matt, discusses his career, identity and renewed relationship with Switzerland in a persoenlich.com interview and the persoenlich.com podcast episode of '50 Jahre ADC'. The piece notes his recent Spiegel‑bestseller biography 'Am Ende', his agency founding with Holger Jung 35 years ago, and Jung von Matt's current structure (owner‑managed with 24 subsidiaries). Von Matt — now primarily active as an artist — reflects on no longer seeing himself strictly as an advertiser. The podcast episode is produced by persönlich‑Verlag with support from Migros Supermarkt AG and is available on mainstream podcast platforms including Spotify and Apple Podcasts.
Jung von Matt Tech to Unite Brand Leadership and Technology
Jung von Matt, a German creative agency group, has announced the launch of its new sub-agency, Jung von Matt Tech, which aims to combine brand strategy with technological implementation. The Hamburg-based unit offers services ranging from strategic consulting to the development and integration of technological solutions, covering digital experiences, platforms, marketing and content ecosystems, as well as data, AI, and integration. The agency is positioned as a technology partner for CMOs and companies that want to treat brand decisions and technology decisions as intertwined. The new entity is led by a trio: Verena Schmelzle, Dirk Hibbeler, and Max Lederer, who will also serve as CIO of Jung von Matt. The move underscores the growing importance of technology in shaping brand experience.
Alexander Jaggy: 'I Don't Feel Industry Envy'
Alexander Jaggy, co-founder and Creative Director of Thjnk Zürich, is the subject of a profile and ADC podcast episode published by persoenlich.com on 2026-06-10. The piece reviews Jaggy’s career across agencies including BBDO, GGK, Springer & Jacoby and Jung von Matt, his role in building Jung von Matt Limmat, and his co-founding of Thjnk Zürich with Andrea Bison. The article notes Thjnk Zürich’s client roster (Migros, Swiss, Edelweiss, Ochsner Sport, Post) and highlights Jaggy’s industry recognition (named 'Werber des Jahres' in 2014) and jury service at festivals such as Cannes Lions and the New York Festival. The interview is part of the ADC Switzerland '50 Jahre ADC' podcast series (supported by Migros Supermarkt AG); the episode is moderated by Matthias Ackeret with production by Corinne Lüthi and distribution by Christian Beck.
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