Observed Signal · Jul 3, 2026 · Award · Source: Horizont · Impact: 1/5 · Sentiment: Neutral
Jung von Matt Neckar Dominates BoB B2B Awards
The 2026 BoB Awards for outstanding B2B communication in the DACH region awarded 21 trophies across nine categories. The awards were organised by the Bundesverband Marketing Clubs. Jung von Matt Neckar was the most successful agency, taking home two gold awards and a total of four trophies. Across all categories the jury handed out three gold, nine silver and nine bronze trophies. The report was published by HORIZONT (dfv Mediengruppe) on 2026-07-03.
Regional agency awards highlight creative recognition in B2B communications but have limited direct impact on wider AdTech/MarTech market operations or technology.
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Key Takeaways & Evidence Grounding
- 21 BoB Awards for B2B communication in the DACH region were awarded in 2026.
- The awards were organised by the Bundesverband Marketing Clubs.
- Across nine categories the jury awarded three gold, nine silver and nine bronze trophies.
- Jung von Matt Neckar won two gold awards and a total of four trophies.
Connected Companies & Entities
2 Entities mapped“Jung von Matt Neckar was particularly successful with two gold awards and a total of four trophies.”
“The article was published by HORIZONT (dfv Mediengruppe).”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Bühler & Bühler Wins Big at SDV Awards 2026
The Swiss Dialogmarketing Association (SDV) hosted its annual awards on August 27, 2026, at the Plaza Klub in Zurich, presenting three major industry prizes alongside gold, silver, and bronze accolades. Zurich-based creative agency Bühler & Bühler emerged as the night's biggest winner, taking home 14 out of 61 trophies. These included two of the three main industry awards for its 'Das Netz der Schweiz' campaign for Swisscom and its own 'Bühler & Essenz' self-promotion campaign. Other key winners included WWP Weirather-Wenzel & Partner, who secured the third industry prize for their work with UBS Switzerland, as well as thjnk Zürich, INGO Zürich, and Agentur am Flughafen, each receiving gold awards. UBS Switzerland was highly recognized as a client, winning a total of ten awards.
Pathos Entertainment founded to merge creativity and media
Kevin Claus, Felix Ebell, and Finn-Jordan Max have founded Pathos Entertainment GmbH, a Hamburg-based agency focused on branded entertainment. The trio, who previously worked together at Jung von Matt, aims to integrate creative and media planning from the outset. The agency's launch client is the Gesamtverband der Sparkassen, and it will also continue work for Netflix. Pathos plans to build a team of six by January and grow to twelve employees by the end of 2027. The founders emphasize creating entertainment formats that engage audiences, contrasting with what they see as the industry's trend toward generic and low-quality advertising.
New German Agency Pathos Launches with Jürgen Milski Film
Kevin Claus, Felix Ebell, and Finn-Jordan Max have founded Pathos, a new Hamburg-based agency focused on branded entertainment. The agency's launch film, featuring Jürgen Milski, parodies the 9Live call-in format to critique commodified and forgettable advertising, arguing that ads should be entertaining again. The trio, who previously worked at Jung von Matt or on freelance projects for clients like Samsung, Adidas, and Netflix, will produce an ongoing entertainment campaign. Pathos counts Sparkasse among its first clients and plans to expand across Europe in the medium term.
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