Observed Signal · Aug 4, 2026 · Hiring · Source: Meedia · Impact: 1/5 · Sentiment: Neutral
Hiring Market: Julian Uhlhaas named Vaude Head of Marketing
Julian Uhlhaas took over as Head of Marketing at Vaude on August 1, 2026, succeeding long-serving marketing chief Manfred Meindl. The Tettnang-based outdoor outfitter appointed the 40-year-old after about 15 years in brand management and communications, most recently serving as General Manager at Serviceplan Group’s agency model The Marcom Engine, where he led campaigns for BMW and Mini across 24 markets. Vaude owner and CEO Antje von Dewitz said Uhlhaas brings the strategic and creative experience needed to develop the brand for existing and new audiences. He joins to strengthen Vaude’s positioning in core and growth markets. Jonas Hirscheider will take over Uhlhaas’s markets and campaign responsibilities at The Marcom Engine. The appointment was reported by HORIZONT on August 4, 2026.
A personnel change at a single brand and related agency succession; relevant for brand and agency circles but limited impact on the wider AdTech/MarTech industry.
Key Takeaways & Evidence Grounding
- Julian Uhlhaas assumed the Head of Marketing role at Vaude on 2026-08-01.
- He succeeds Manfred Meindl, who shaped Vaude's brand over the past 15 years.
- Uhlhaas previously served as General Manager at Serviceplan Group’s The Marcom Engine, leading BMW and Mini campaigns across 24 markets and has about 15 years' experience in brand management and communications.
- Jonas Hirscheider will succeed Uhlhaas at The Marcom Engine as Lead Markets & Campaigns (taking on Marcom strategy and delivery).
- Antje von Dewitz, Vaude owner and CEO, said Uhlhaas brings strategic and creative experience to develop the brand for existing and new audiences.
Connected Companies & Entities
5 Entities mappedServiceplan Group
Integrated independent agency group for brands and marketing teams.
“Uhlhaas worked for about ten years at Serviceplan, most recently one and a half years as General Manager for The Marcom Engine....”
dfv Mediengruppe
B2B media group for specialist publishing, events and advertising.
HORIZONT
German B2B trade publisher for marketing and media professionals.
BMW Group
Advertiser / BrandPremium automotive manufacturer with connected vehicle subscription services.
“Uhlhaas led campaigns for BMW (and Mini) across 24 markets while at The Marcom Engine....”
MEEDIA
Marketplace for licensing creator-owned images and video content.
“MEEDIA published the article reporting the appointment and related personnel changes....”
Ontology Mapping & Concepts
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