Observed Signal · Aug 4, 2026 · Hiring · Source: Meedia · Impact: 1/5 · Sentiment: Neutral
Hiring Market: Julian Uhlhaas named Vaude Head of Marketing
Julian Uhlhaas took over as Head of Marketing at Vaude on August 1, 2026, succeeding long-serving marketing chief Manfred Meindl. The Tettnang-based outdoor outfitter appointed the 40-year-old after about 15 years in brand management and communications, most recently serving as General Manager at Serviceplan Group’s agency model The Marcom Engine, where he led campaigns for BMW and Mini across 24 markets. Vaude owner and CEO Antje von Dewitz said Uhlhaas brings the strategic and creative experience needed to develop the brand for existing and new audiences. He joins to strengthen Vaude’s positioning in core and growth markets. Jonas Hirscheider will take over Uhlhaas’s markets and campaign responsibilities at The Marcom Engine. The appointment was reported by HORIZONT on August 4, 2026.
A personnel change at a single brand and related agency succession; relevant for brand and agency circles but limited impact on the wider AdTech/MarTech industry.
Wichtigste Kernpunkte & Evidenz
- Julian Uhlhaas assumed the Head of Marketing role at Vaude on 2026-08-01.
- He succeeds Manfred Meindl, who shaped Vaude's brand over the past 15 years.
- Uhlhaas previously served as General Manager at Serviceplan Group’s The Marcom Engine, leading BMW and Mini campaigns across 24 markets and has about 15 years' experience in brand management and communications.
- Jonas Hirscheider will succeed Uhlhaas at The Marcom Engine as Lead Markets & Campaigns (taking on Marcom strategy and delivery).
- Antje von Dewitz, Vaude owner and CEO, said Uhlhaas brings strategic and creative experience to develop the brand for existing and new audiences.
Verknüpfte Unternehmen
5 verknüpfte UnternehmenServiceplan Group
Integrierte, unabhängige Agenturgruppe für Marken und Marketing-Teams.
“Uhlhaas worked for about ten years at Serviceplan, most recently one and a half years as General Manager for The Marcom Engine....”
dfv Mediengruppe
Die dfv Mediengruppe ist eine führende B2B-Medienplattform, die hochspezialisierten Fachjournalismus, Branchen-Events und datengetriebene B2B-Werbelösungen zur präzisen Monetarisierung von First-Party-Zielgruppen vereint.
HORIZONT
HORIZONT ist das führende deutsche Fachmedium für Entscheidungsträger aus Marketing, Medien und Werbung.
BMW Group
Advertiser / BrandPremium-Automobilhersteller mit einem wachsenden Ökosystem für vernetzte Fahrzeug-Abonnements und digitale Plattformdienste.
“Uhlhaas led campaigns for BMW (and Mini) across 24 markets while at The Marcom Engine....”
MEEDIA
Ein dezentralisierter B2B-Marktplatz für die direkte Lizenzierung und Distribution von Creator-Owned Bild- und Video-Content ohne intermediäre Friktion.
“MEEDIA published the article reporting the appointment and related personnel changes....”
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