Observed Signal · Jun 16, 2026 · M&A · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
Jochen Schweizer Eyes Buyback of P7S1 Experience Business
Jochen Schweizer said he is interested in potentially buying back the experience and voucher business (Jochen Schweizer / mydays) that ProSiebenSat.1 (P7S1) is expected to sell. Schweizer, who sold the company to ProSiebenSat.1 in 2017 and disposed of his remaining roughly 10% stake last year, told Reuters he would be interested "but not at any price" and would need to reassess how the company’s value has developed since the 2017 sale. ProSiebenSat.1 CEO Marco Giordani recently suggested the business might find "a better home," a view reinforced after Media for Europe (MFE) gained majority control and the broadcaster moved to shed non-core assets. The article also recalls a €3.9 million regulatory fine imposed on the voucher business in late 2024.
Media-owner divestment and potential buyback affect a broadcaster's asset portfolio and brand ownership but have limited direct impact on the wider AdTech/MarTech ecosystem.
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Key Takeaways & Evidence Grounding
- Jochen Schweizer expressed interest in potentially repurchasing the experience and voucher business (Jochen Schweizer / mydays) from ProSiebenSat.1.
- Schweizer sold the business to ProSiebenSat.1 in 2017 and sold his remaining roughly 10% stake to the company in the past year.
- ProSiebenSat.1 CEO Marco Giordani said the Jochen Schweizer/mydays business "could have a better home," as the group sheds non-core assets after Media for Europe (MFE) gained majority control.
- Jochen Schweizer told Reuters he is "interested, but not at any price" and wants to review the company’s value development since the 2017 sale.
- The Jochen Schweizer/mydays voucher business faced regulatory issues and was fined €3.9 million at the end of 2024.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
ProSiebenSat.1 Will Not Pursue German Acquisitions
In a Handelsblatt interview published May 18, 2026, ProSiebenSat.1 CEO Marco Giordani said the company does not plan acquisitions in the German-speaking market, arguing domestic synergies are limited. Giordani, who joined from Media for Europe (MFE) in late 2025, said ProSiebenSat.1 will focus on expanding reach and distributing content on platforms such as YouTube and TikTok rather than growing its subscription business to compete with RTL and Sky. He confirmed a target to save €130 million in Entertainment costs in 2026, reiterated that most non-core assets remain for sale but that the beauty retailer Flaconi is not an urgent divestment, and described streaming service Joyn as an important distribution channel but "not a standalone business" whose P&L is not decisive for the group.
ProSiebenSat.1 Shifts Focus to Streaming, Sells Comparison Sites
ProSiebenSat.1 reported a revenue decline in 2025 driven by a weak advertising market, with total revenues down 6% to €3.675 billion and organic revenues falling 2%. Adjusted EBITDA fell 28% to €403 million and adjusted net profit declined to €209 million (from €229 million). The group sold comparison platforms billiger-mietwagen.de and CamperDays (buyers: a consortium led by Pivotum Capital and a group of private investors, respectively) and lost prior contributions from Verivox after that asset was spun out. Media for Europe (MfE) — controlled by Silvio Berlusconi’s group — acquired ProSiebenSat.1 in September 2025; Pier Silvio Berlusconi plans a strategic refocus toward news, entertainment, original productions and streaming. Core TV ad revenues in DACH fell about 8%, while ad-funded streaming (notably the Joyn platform) showed growth. For 2026 the company expects low single-digit organic revenue growth and a notable improvement in adjusted operating results driven by cost savings and easier comparables.
Seven.One Media launches AdManager for SMEs in Germany
Seven.One Media, the advertising arm of ProSiebenSat.1, has launched 'AdManager', a self-service tool enabling small and mid-sized companies to plan and execute addressable TV campaigns on connected TVs. The tool, already used by MFE clients in Italy and Spain, lowers the entry barrier to TV advertising for smaller businesses. Advertisers can book L-shaped SwitchIn formats and target audiences using various criteria, with regional targeting options. A real-time dashboard allows campaign performance tracking and optimization. The launch is supported by a promotional campaign across ProSiebenSat.1 channels and digital platforms. Nicola Lussana, Seven.One Media CEO, emphasized the Mittelstand's importance as a growth engine and the tool's role in democratizing access to Big Screen advertising.
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