Observed Signal · Nov 6, 2020 · Market Research · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Job Seekers Seek More Home-Office Roles Amid Corona
A study by Indeed Hiring Labs finds that interest in jobs with home-office options rises in tandem with increasing Covid-19 infection rates. The report notes that home-office queries currently account for about 1.1% of job searches, up 42% since August and approaching the pandemic-era peak of 1.3% seen in March. Employers are also expanding home-office opportunities, with 5.8% of job adverts offering remote work by the end of October—the year's high, up from 3.6% a year earlier. The trend is strongest in Germany, with Ireland (1.4%), the United Kingdom (1.0%), Spain (0.7%), and France (0.3%) trailing in Europe, reflecting varying work cultures. Dr. Annina Henning, economist at Indeed Hiring Lab, suggests home-office attractiveness tracks public health discussions and safety concerns, as more jobseekers prioritize health and security in their search. The data also indicate that employers increasingly broadcast flexible work options to attract talent and mitigate talent shortages across the region.
Moderate industry relevance: highlights trends in remote-work demand and hiring practices, with cross-country comparisons; not specific to AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- Indeed Hiring Labs conducted the study; results pertain to home-office demand and supply in the job market.
- Current home-office queries make up about 1.1% of job searches, up 42% since August.
- End of October: 5.8% of job adverts offer home-office options, the highest yearly value (up from 3.6%).
- Geographic differences show Ireland 1.4%, United Kingdom 1.0%, Spain 0.7%, France 0.3% in home-office search interest.
- Dr. Annina Henning (Indeed Hiring Lab) notes the correlation between rising case numbers and home-office interest.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
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