Observed Signal · Apr 5, 2023 · Market Research · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Negative
Job Outlook: 1 in 4 Open to Change
A Netigate study of 3,000 German workers across 20 industries (Q1 2023) finds notable churn risk: 26% do not fully expect to remain with their current employer next year, and 5% would not stay at all. Only 13% are strongly engaged, with engagement linked to leadership behavior and how the company handles stress and feedback. Companies conducting quarterly employee surveys see higher engagement (17% strongly engaged) than those with less frequent surveys (10%). The piece also discusses Quiet Quitting, noting 42% are unreachable outside work hours, 37% prioritize personal life over work, 36% refuse to work beyond contracted hours, and 32% aim to deliver no more than required. It references McKinsey (2022) finding 28% planned to quit soon and Onlyfy by XING (early 2023) showing 37% open to changing jobs. The article suggests leadership responsiveness and potentially AI-enabled task allocation to improve retention.
General workforce trends; relevance to AdTech/MarTech talent acquisition and retention
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Key Takeaways & Evidence Grounding
- Netigate study: 3,000 German workers across 20 industries; 26% do not fully expect to remain with current employer next year; 5% completely disagree.
- Only 13% of employees are strongly engaged.
- Engagement higher in companies with quarterly surveys (17% strongly engaged) vs infrequent surveys (10%).
- Quiet Quitting indicators: 42% unreachable after hours; 37% prioritize personal life over work; 36% refuse extra hours; 32% aim to deliver no more than required.
- McKinsey (2022) found 28% planned to quit in coming months; Onlyfy by XING (early 2023) found 37% open to changing jobs.
Connected Companies & Entities
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