Observed Signal · Jul 28, 2026 · Hiring · Source: Meedia · Impact: 1/5 · Sentiment: Neutral
Hiring Market: Jägermeister promotes Ann‑Kathrin Reiher to Marketing Chief
Ann‑Kathrin Reiher will become Director Brand & Digital at Mast‑Jägermeister Deutschland GmbH on 1 August 2026. The promotion formalises an internal succession: she succeeds Paul Ramser, who after roughly five years in the role left Mast‑Jägermeister to join Eckes‑Granini. Reiher began her career at Jägermeister as an apprentice, has worked for the company for more than eight years in total, and—after a stint as Account Director at Serviceplan Group in Hamburg—returned in early 2024 as Teamlead Customer Marketing On‑Trade. In her new role she will lead brand strategy and digital brand communications for the German market, continuing Jägermeister's focus on consumer and on‑trade marketing. The appointment was announced on the company's LinkedIn channel and reported by Tim Theobald (HORIZONT) in Lebensmittelzeitung on 29 July 2026.
Personnel change at an advertiser (brand) with limited direct impact on AdTech/MarTech operations; relevant mainly for agency and brand relationship tracking.
Key Takeaways & Evidence Grounding
- Ann‑Kathrin Reiher will assume the role of Director Brand & Digital at Mast‑Jägermeister Deutschland GmbH on 2026-08-01; the appointment was announced on LinkedIn and reported by Tim Theobald (HORIZONT) in Lebensmittelzeitung on 2026-07-29.
- She succeeds Paul Ramser, who had been Director Brand & Digital for roughly five years and left Mast‑Jägermeister to join Eckes‑Granini.
- Reiher began her career as an apprentice at Jägermeister, has worked for the company for more than eight years in total, and returned in early 2024 as Teamlead Customer Marketing On‑Trade after serving as Account Director at Serviceplan Group in Hamburg.
- In her new role she will lead brand strategy and digital brand communications for the German market, overseeing consumer and on‑trade marketing.
Connected Companies & Entities
5 Entities mappedServiceplan Group
Integrated independent agency group for brands and marketing teams.
“She then moved to the agency world at Serviceplan Group in Hamburg, where she worked as an Account Director....”
dfv Mediengruppe
B2B media group for specialist publishing, events and advertising.
HORIZONT
German B2B trade publisher for marketing and media professionals.
MEEDIA
Marketplace for licensing creator-owned images and video content.
“The reporting outlet MEEDIA confirmed the company statement and published the article....”
Eckes-Granini
German juice and fruit beverage producer with major consumer brands.
“She is succeeding Paul Ramser, who recently announced his move to Eckes‑Granini....”
Ontology Mapping & Concepts
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.