Observed Signal · Jul 7, 2026 · Hiring · Source: Meedia · Impact: 2/5 · Sentiment: Positive
It Works names Moritz Bergmann Director Sales & Marketing
It Works Group has appointed Moritz Bergmann as Director Sales & Marketing in a newly created role that consolidates the company's commercialization, B2B marketing and a new Creative Strategy & Concept unit. Bergmann will lead marketing and sales efforts and report with his team directly to CEO Julia Schleunung. The restructuring aims to better align customer outreach, marketing and creative concepting to position It Works as a leading workflow partner for Out‑of‑Home (OOH) communication. Bergmann previously worked at Ströer, served as Director Sales at Endemol Shine Germany and most recently led Sales & Brand Partnerships at Banijay Media Germany. The article was published on 2026-07-07.
A personnel and structural change at an OOH/DOOH market player that may affect the company’s commercial positioning and product presentation in Out‑of‑Home sales; relevant regionally but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- It Works Group appointed Moritz Bergmann as Director Sales & Marketing.
- Bergmann will be responsible for the company’s commercialization business, the group’s B2B marketing and a newly created Creative Strategy & Concept area.
- Moritz Bergmann and his team will report directly to CEO Julia Schleunung.
- Bergmann’s previous roles include positions at Ströer, Director Sales at Endemol Shine Germany, and head of Sales & Brand Partnerships at Banijay Media Germany.
- Article publication date: 2026-07-07.
Connected Companies & Entities
4 Entities mapped“Moritz Bergmann previously worked for Ströer, where he advanced from junior seller to Lead Manager Client Sales over five years....”
“The article notes CEO Julia Schleunung recently recruited Andrea Koch from Mediaplus into It Works' executive management....”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
It Works Group Boosts Digital Leadership for Growth
It Works Group, an independent agency for Public Media, is strengthening its digital division with an expanded leadership lineup. Its Locatrics adtech platform consolidates programmatic planning and buying for Out-of-Home and Digital Out-of-Home campaigns, with growth ambitions focused on Germany. CEO Bernd Rabsahl says the leadership expansion will advance the group’s position in programmatic advertising. Laura Hentschel will join the management board, having led the Programmatic & Digital Media team at Digital Works since 2019 and eight years with It Works Group; she will oversee programmatic and digital media group-wide. Nusrettin Altan will become Head of Digital Marketing for OCI Germany to support the expansion, bringing prior roles at Vodafone and experiences at The Reach Group and Publicis. The changes indicate a stronger push to scale digital capabilities and services across the German market.
Banijay Media appoints Thorsten Beyer as Sales & Brand Partnerships MD
Banijay Media Germany, the branded entertainment and marketing unit of Banijay Germany, has appointed Thorsten Beyer as Managing Director for Sales & Brand Partnerships. Beyer, who brings over 20 years of media industry experience, will oversee the expansion of the direct client business and the collaboration with media agencies. The goal is to integrate branded entertainment into strategic media planning at an early stage and establish it as a scalable communication solution. Beyer previously served as Chief Commercial Officer and Managing Director of dentsu Austria, and before that held roles at WPP Media and IP Deutschland (now Ad Alliance). This appointment is part of the growth strategy 'Brand Horizon', which also includes expanding the sales team. Banijay Media develops cross-platform entertainment and brand projects, including product placements, format integrations, and branded content production.
Ehrmann appoints Benedikt Koeck as Marketing Director
Ehrmann appointed Benedikt Köck as its new Marketing Director effective 1 July 2026 at the company’s Oberschönegg (Allgäu) site. The personnel move restores formal leadership of Ehrmann’s marketing function; Köck announced the change on LinkedIn and brings extensive experience in the dairy sector after roles at Dr. Oetker, Arla, Müllermilch and Zott (most recently Marketing Head DACH and Business Development Manager Vietnam). The appointment was reported by Lebensmittelzeitung/DFV on 7 July 2026. The hire follows internal changes to Ehrmann’s marketing leadership reported in industry coverage.
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