Observed Signal · Oct 24, 2024 · Product Launch · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Instagram Unveils Creators of Tomorrow
Instagram unveils Creators of Tomorrow, a curated spotlight from Meta highlighting creators reshaping the platform. The lineup spans categories such as DM-Worthy Icons and AI Accelerators, highlighting creators who drive engagement and set trends. For example, Gio Pineda (@giofoodie) is noted for humorous food posts and a viral Aguas Frescas reel with over 2.8 million views. AI-focused Kim Alban (@kimalban) demonstrates AI-assisted visuals and a tutorial on realistic 3D renderings for Stories. Maya Wilson (@mayaontheinternet) is praised for turning everyday moments into relatable, humorous posts. Instagram notes there are additional categories—IG Besties, The Creator’s Inspo, The Vibe Curators—and emphasizes consistent Reel production, niche content, and strong visual identity. The article directs readers to additional creators in a Threads post and points to Instagram Best Practices in the Professional Dashboard.
Highlights Instagram's Creator economy initiative and creator categories; relevant to AdTech/MarTech creator marketing
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Key Takeaways & Evidence Grounding
- Instagram launches Creators of Tomorrow, a curated creator spotlight across categories DM-Worthy Icons and AI Accelerators.
- Gio Pineda (@giofoodie) highlighted in DM-Worthy Icons with a Aguas Frescas reel amassing over 2.8 million views.
- Kim Alban (@kimalban) featured in AI Accelerators, demonstrating AI-assisted visuals and 3D renderings tutorials.
- Maya Wilson (@mayaontheinternet) showcased for turning everyday moments into humorous, relatable posts.
- Instagram notes additional categories (IG Besties, The Creator’s Inspo, The Vibe Curators) and emphasizes Reel-focused strategy.
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Related Market Signals & Shifts
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Instagram Lets Users Tune Algorithm, Post 3D Photos
Meta announces new Instagram features designed to give users more control over what they see and to diversify content creation. A refreshed option lets users indicate which topics they want to see more or less, with Instagram proposing categories and allowing users to add their own; initial rollout targets Reels, with possible expansion to Explore and Threads. Instagram is also enabling posts in a 3D look that includes motion in the feed, though rollout appears incomplete. The company highlighted strong engagement metrics: Instagram exceeded 3 billion monthly active users, Meta AI is used by over 1 billion people monthly, and more than 20 billion images have been created with Meta AI tools. Threads continues to grow, now reporting about 150 million daily active users and confirming global Ads integration on the platform. Adam Mosseri publicly announced the algorithm-control feature.
Google launches unified agentic AI for Gemini
At a Google Cloud event on Thursday, Google announced it is bringing agentic AI to its Gemini assistant, launching a unified agent that can autonomously plan and execute tasks on behalf of users. Aimed initially at businesses, the agent can connect to internal systems and external tools, use custom skills, and even choose from third-party models like Anthropic's Claude. It will have its own Workspace account with an email address, and will write its own audit trail. Early testers include On, Shopify, and PayPal. Gemini has over 1 billion monthly active users, and nearly 90% of Fortune 100 companies use Gemini Enterprise.
AWNY, Jupiter Fest Spotlight Agentic Ads and Open Web
Advertising Week New York and the inaugural Jupiter Festival Miami highlighted the industry's shift toward agentic advertising and anxieties about the open web's future. Major announcements included TikTok's off-platform ad expansion and a new AI shopping agent, Meta's AI campaign assistant testing, and OpenAI's visual ads introduction. Paramount's $110 billion acquisition of Warner Bros. Discovery closed, forming Skydance. Key themes were the threat of AI to publisher traffic, the rise of AI visibility tools, the early stage of agentic media buying, unsolved cross-platform measurement, and the booming sports and retail media sectors. Deals included PubX's acquisition of Compliant and a $5 million Series A, and OpenAI's reported $30 billion round talks with BlackRock and UAE investors.
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