Observed Signal · Oct 30, 2025 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive
Instagram Lets Users Tune Algorithm, Post 3D Photos
Meta announces new Instagram features designed to give users more control over what they see and to diversify content creation. A refreshed option lets users indicate which topics they want to see more or less, with Instagram proposing categories and allowing users to add their own; initial rollout targets Reels, with possible expansion to Explore and Threads. Instagram is also enabling posts in a 3D look that includes motion in the feed, though rollout appears incomplete. The company highlighted strong engagement metrics: Instagram exceeded 3 billion monthly active users, Meta AI is used by over 1 billion people monthly, and more than 20 billion images have been created with Meta AI tools. Threads continues to grow, now reporting about 150 million daily active users and confirming global Ads integration on the platform. Adam Mosseri publicly announced the algorithm-control feature.
Major platform feature release from Meta (Instagram) with potential impact on content personalization and advertising ecosystem.
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Key Takeaways & Evidence Grounding
- Meta announced Instagram's new option to steer the feed algorithm by selecting topics and adding custom categories, with initial rollout for Reels and potential expansion to Explore and Threads.
- Instagram will allow posting photos in a 3D-look with motion in the feed; rollout is not yet complete.
- Instagram has over 3 billion monthly active users; Meta AI is used by over 1 billion monthly; more than 20 billion images have been created with Meta AI tools.
- Threads now has about 150 million daily active users and Ads integration on Threads was confirmed for global rollout.
- Adam Mosseri announced the new algorithm-control feature for Instagram.
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Instagram tests Your Algorithm: user control
Instagram is testing a US-only feature called Your Algorithm that lets users see which Reels the algorithm deems relevant and actively influence what they see. The feature presents an overview of the user’s interests, showing topics Instagram assigns to their profile and allowing users to add or reduce topics, even sharing their personal interests profile in Stories. Instagram describes it as a new way to see and control your algorithm, with Meta’s Chris Cox calling the rollout a step toward a more controllable Instagram experience. The test starts in the United States and will roll out gradually to all English-speaking users; there is no confirmed timeline for German-speaking users. The update is described as expanding beyond Reels to potentially Explore Feed and other surfaces in the future. Separately, Meta announced Edits updates to templates, storyboards, and remix features to aid reel creation.
Instagram tests new ways to customize 'Your Algorithm'
Instagram is experimenting with additional ways for users to access and personalize "Your Algorithm," the app’s tool for specifying topics they want to see more or less of. In a post, Instagram head Adam Mosseri showed UI tests including pulling down on the feed to open a Your Algorithm menu, swiping up from a Reel to access customization, and buttons beneath Reels to indicate whether a user wants to see more content like that. Mosseri said some changes are testing now, some are coming soon, and some may not ship. Instagram originally launched Your Algorithm in December 2025. Several users responded asking the algorithm to prioritize content from accounts they follow.
Grok Bot Searches X, Integrates Rival AI Models
SpaceXAI has enhanced its AI agent Grok Bot with the ability to continuously search and analyze the entire X platform. Users can now deploy the agent for 24/7 social listening, brand monitoring, and trend analysis, similar to Google's Information Agents. Grok Bot will also integrate other AI models from competitors, such as Claude Opus 5.5, Midjourney, and Suno, depending on the task. This move signals a shift towards multi-model AI agents and expands the capabilities of AI-driven social media analytics.
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