Observed Signal · Jun 27, 2026 · Feature Test · Source: techcrunch · Impact: 4/5 · Sentiment: Neutral
Instagram tests new ways to customize 'Your Algorithm'
Instagram is experimenting with additional ways for users to access and personalize "Your Algorithm," the app’s tool for specifying topics they want to see more or less of. In a post, Instagram head Adam Mosseri showed UI tests including pulling down on the feed to open a Your Algorithm menu, swiping up from a Reel to access customization, and buttons beneath Reels to indicate whether a user wants to see more content like that. Mosseri said some changes are testing now, some are coming soon, and some may not ship. Instagram originally launched Your Algorithm in December 2025. Several users responded asking the algorithm to prioritize content from accounts they follow.
A product-level test from a major social platform (Instagram/Meta) could shift user engagement and feed behavior, with downstream implications for ad inventory, measurement and targeting inside a major walled garden.
Track Instagram Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Adam Mosseri, Instagram head, posted examples of new UI tests for the Your Algorithm feature.
- Instagram launched the Your Algorithm feature in December 2025.
- Tested UX examples include: pull-down feed access to a Your Algorithm menu, swipe-up from a Reel to customize, and per-Reel buttons to indicate preference.
- Mosseri cautioned that some elements are testing now, some are coming soon, and some may not work or ship.
Connected Companies & Entities
3 Entities mapped“Instagram users could soon see more ways to tune their content, according to a recent post from Instagram head Adam Mosseri....”
“Topics section of the article includes the tag: Meta....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Instagram adds quick controls for Your Algorithm
Instagram is testing new quick-access controls for its 'Your Algorithm' personalization tool so users can adjust recommendations directly in the Home Feed and while watching Reels. Early previews show 'Your Algorithm' could open via a pull-down in the Home Feed or a swipe out of a Reel, and in-feed buttons like 'more of this' and 'less of that' are being trialled to change recommendations in real time without leaving the current content. Meta says some features are already being tested or prepared and others may be abandoned. Instagram also plans to let users actively select topics (e.g., fitness, travel, recipes) to influence future recommendations, which could shift which engagement signals matter for creators, brands and measurement on the platform.
Instagram tests Your Algorithm: user control
Instagram is testing a US-only feature called Your Algorithm that lets users see which Reels the algorithm deems relevant and actively influence what they see. The feature presents an overview of the user’s interests, showing topics Instagram assigns to their profile and allowing users to add or reduce topics, even sharing their personal interests profile in Stories. Instagram describes it as a new way to see and control your algorithm, with Meta’s Chris Cox calling the rollout a step toward a more controllable Instagram experience. The test starts in the United States and will roll out gradually to all English-speaking users; there is no confirmed timeline for German-speaking users. The update is described as expanding beyond Reels to potentially Explore Feed and other surfaces in the future. Separately, Meta announced Edits updates to templates, storyboards, and remix features to aid reel creation.
Instagram Rolls 'Your Algorithm' Out to Main Feed
Instagram has rolled out its personalization feature 'Your Algorithm' to the Main Feed after earlier launches in the Reels feed (US Dec 2025; global Jan 2026) and Explore (April 2026). The feature lets users tell Instagram in natural language which topics they want to see more or less of; it currently works only in English and is being rolled out slowly (many users in Germany do not yet see it). Instagram head Adam Mosseri said LLMs are being used to surface content clusters in user‑friendly language and signalled future controls for mood, content format and user requests. Mosseri framed the change as restoring user agency over feed experiences while warning against hyper‑personalization that would eliminate shared platform experiences. The Main Feed option is accessible via a two‑line icon with hearts at the top right of the feed UI for users who have the control.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.