Observed Signal · Jun 11, 2026 · Feature Rollout · Source: t3n · Impact: 4/5 · Sentiment: Neutral
Instagram Rolls 'Your Algorithm' Out to Main Feed
Instagram has rolled out its personalization feature 'Your Algorithm' to the Main Feed after earlier launches in the Reels feed (US Dec 2025; global Jan 2026) and Explore (April 2026). The feature lets users tell Instagram in natural language which topics they want to see more or less of; it currently works only in English and is being rolled out slowly (many users in Germany do not yet see it). Instagram head Adam Mosseri said LLMs are being used to surface content clusters in user‑friendly language and signalled future controls for mood, content format and user requests. Mosseri framed the change as restoring user agency over feed experiences while warning against hyper‑personalization that would eliminate shared platform experiences. The Main Feed option is accessible via a two‑line icon with hearts at the top right of the feed UI for users who have the control.
Major social platform (Instagram) is adding user-facing feed personalization controls; this affects content discovery, user experience, and could have downstream implications for creators, ad inventory and measurement.
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Key Takeaways & Evidence Grounding
- Instagram expanded 'Your Algorithm' to the Main Feed on 2026-06-11 after prior rollouts in Reels (US Dec 2025; global Jan 2026) and Explore (April 2026).
- 'Your Algorithm' allows users to indicate in natural language which types of posts they want to see more or less of; the control is currently available only in English and is rolling out slowly.
- Instagram uses large language models (LLMs) to convert content clusters into natural-language categories that users can understand and adjust.
- Instagram head Adam Mosseri said future personalization options could include mood, format preferences and user requests, but cautioned against eliminating shared experiences via hyper‑personalization.
- The Main Feed control appears in the UI as an icon of two lines with hearts at the top-right of the feed when available to a user.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Instagram Rolls Out 'Your Algorithm' to Explore
Instagram has extended its personalization feature 'Your Algorithm' to the Explore page worldwide. The tool, which lets users indicate which Reels they want to see more or less of, was previously rolled out globally in the Reels feed after an initial U.S. introduction in December 2025 and a worldwide Reels rollout in January 2026. Platform head Adam Mosseri announced the Explore rollout via Instagram’s Broadcast Channel, noting users can access it by tapping two hearts at the top right of Explore. The rollout is gradual: not all users (including many in Germany) have access yet. The feature also plans to allow selection of top‑3 interests in 2026 to refine individual Reels experiences.
Instagram tests Your Algorithm: user control
Instagram is testing a US-only feature called Your Algorithm that lets users see which Reels the algorithm deems relevant and actively influence what they see. The feature presents an overview of the user’s interests, showing topics Instagram assigns to their profile and allowing users to add or reduce topics, even sharing their personal interests profile in Stories. Instagram describes it as a new way to see and control your algorithm, with Meta’s Chris Cox calling the rollout a step toward a more controllable Instagram experience. The test starts in the United States and will roll out gradually to all English-speaking users; there is no confirmed timeline for German-speaking users. The update is described as expanding beyond Reels to potentially Explore Feed and other surfaces in the future. Separately, Meta announced Edits updates to templates, storyboards, and remix features to aid reel creation.
Instagram tests new ways to customize 'Your Algorithm'
Instagram is experimenting with additional ways for users to access and personalize "Your Algorithm," the app’s tool for specifying topics they want to see more or less of. In a post, Instagram head Adam Mosseri showed UI tests including pulling down on the feed to open a Your Algorithm menu, swiping up from a Reel to access customization, and buttons beneath Reels to indicate whether a user wants to see more content like that. Mosseri said some changes are testing now, some are coming soon, and some may not ship. Instagram originally launched Your Algorithm in December 2025. Several users responded asking the algorithm to prioritize content from accounts they follow.
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