Observed Signal · Feb 25, 2025 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Instagram tests purple hyperlink color
Meta's Instagram is testing a lilac-tinted color for hyperlinks, with a more purplish hue that could replace the longtime blue. The test was spotted by social-media expert Ahmed Ghanem and shared on Threads, and it is not yet visible to all users. The article frames the change as part of broader ongoing experimentation with Instagram's look and feel, including other experiments such as paid testimonial comments in ads and an AI feature that can automatically generate tasks from Direct Messages. It also references a 2022 visual update that introduced Instagram Sans and bolder colors to improve accessibility and bring the brand identity to life. The piece notes that the purple hyperlinks might become a lasting design element or remain a temporary test, depending on tester results, and places these efforts within Meta's wider push to refine UI and monetization across its platforms.
Moderate impact: UI/UX experimentation on Instagram/Meta platforms; mentions of ad testing and AI features.
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Key Takeaways & Evidence Grounding
- Instagram is testing a purplish color for hyperlinks, potentially replacing blue.
- Ahmed Ghanem discovered the test and shared it on Threads.
- The color change is not yet visible to all users.
- The article also highlights tests of paid testimonial comments in ads and a Meta AI feature that creates tasks from Direct Messages.
- A 2022 design update introduced Instagram Sans font and stronger colors for accessibility.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Instagram Tests Per-Slide Captions; Threads Gets New Logo
Instagram is testing a feature that allows separate captions for each image or video within a carousel post, enabling creators and brands to place context, CTAs or comments inline with individual slides instead of a single post caption. Early screenshots were shared by creator Sarah Roizman and social‑media observer Ahmed Ghanem; the test appears limited to selected accounts and has not been officially announced by Instagram. The change could raise swipe rates, dwell time and make tutorials, product posts and infographics more informative. Separately, Meta introduced a new logo and wordmark for Threads as part of positioning the app as a more standalone creator- and community-focused social network; Meta executives Connor Hayes and Christopher Clare framed the redesign as signalling a “new, standalone era.” The article was published May 12, 2026 on t3n (content from OnlineMarketing.de).
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Instagram Edits App Now Supports Carousel Creation
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