Purple

Purple sells cloud software that sits on top of existing network infrastructure and turns WiFi access into a managed business system. The platform creates value by handling authentication, consent capture, access control, analytics, and integrations with downstream business tools such as CRM and marketing automation systems. This lets venues improve connectivity, gather first-party data, secure staff access, and in some cases monetise network usage. Purple then monetises that value through recurring subscriptions, implementation services, upgrades, and selected transaction-linked or hardware-related revenue streams.

Purple is a UK-based B2B software company that provides cloud-managed WiFi access, identity-based network authentication, and first-party data capture tools for physical venues. Its products are used by retail, hospitality, transport, education, property, and other venue operators to manage guest and staff connectivity, capture consented user data, integrate with CRM and marketing systems, and analyse on-site behaviour such as dwell time and footfall.

The company generates revenue primarily through recurring SaaS subscriptions for its guest, staff, and multi-tenant WiFi products, supplemented by professional services, paid-access WiFi monetisation, and some hardware-led SMB deployment. Its buyers are business customers rather than consumers: marketing teams, IT and security teams, facilities managers, and venue operators seeking a managed connectivity layer that also supports analytics and customer engagement.