Observed Signal · May 29, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Instagram Rolls Out Post Quietly to Profile
Instagram has begun a limited rollout of a new posting option named Post quietly to profile (formerly Post direct to profile). This feature enables creators to publish content that appears on their profile but not in the main feed, allowing selective sharing without cluttering followers’ feeds. The option is being rolled out to initial users, with reports from Threads discussions and app researchers confirming tests and an extended rollout, though a full official rollout has not yet been announced. The feature is framed as a tool for maintaining profile aesthetics and avoiding feed overexposure, and notes and links in the bio can accompany such posts. Instagram’s Adam Mosseri has highlighted that ranking signals, including send rates for Reels, influence content discovery, implying this option may interact with discovery dynamics. Overall, this adds another tool for creators to curate their presence on the platform.
Technical Release of a major social platform feature with potential impact on creator posting behavior and profile discovery metrics.
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Key Takeaways & Evidence Grounding
- Instagram introduced a posting option called Post quietly to profile that shows posts on the profile but not in the feed.
- The feature is rolling out to the first users; an official global rollout has not yet been announced.
- The option was previously seen in screenshots by Alessandro Paluzzi and discussed by Lindsey Gamble on Threads.
- Notes can be integrated into the profile, and five links can exist in the bio; banners can reference fundraisers, products, and scheduled live videos.
- Instagram CEO Adam Mosseri stated that send rates for posts like Reels are a ranking signal, affecting how content is ranked.
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Threads tests Gems to honor valuable posts daily
Threads is testing a new feature called Gems, which awards up to 25 outstanding conversations daily with a visible diamond badge. The selection is algorithm-based, focusing on originality, timeliness, and authentic discussion, regardless of follower count. Posts or direct replies qualify, but reposts and content cross-posted from Instagram are excluded. The feature is currently limited to public US-based accounts of users aged 18 and older, though the badges are visible globally, including in Germany. Recipients get a notification and can share the badge. Users can hide the label if desired. Initial hints appeared in August via app researcher Alessandro Paluzzi. Threads aims to encourage original and engaging content, with no negative impact on reach for non-recipients.
Meta Bans TikTok Ads on Its Platforms in Multiple Regions
Meta has banned advertisements and paid marketing messages for TikTok, owned by ByteDance, on its platforms in the US, Canada, Egypt, Indonesia, Japan, Thailand, and Vietnam, effective October 8, 2026. The ban applies to both direct ByteDance ads and third-party campaigns linking to TikTok or other ByteDance services. Meta spokesperson Chris Sgro confirmed the move, citing standard practice to avoid supporting competitors. This intensifies rivalry between the social media giants, both designated as gatekeepers under the EU's Digital Markets Act. The ban excludes EU countries, but raises questions about cross-platform advertising. It follows Meta's $16.7 billion settlement with US states over youth safety, which requires TikTok and YouTube to implement similar safeguards, suggesting a strategic pressure tactic.
Xbox Launches TV & Film Division; Meta Tests Link Restrictions
This AdExchanger news roundup covers three major stories. Xbox has unveiled a new TV and film division named XP, led by Kayleen Walters, to explore monetization opportunities including formalizing sponsorships and brand partnerships. Separately, Meta is testing Meta One, a subscription bundle, and has begun charging non-subscribed business pages for including more than two external links in posts, with news pages currently exempt. Additionally, the article discusses the trend of mid-sized independent agencies merging into hybrid holding companies, citing Wpromote's acquisition of Giant Spoon, Chemistry's acquisition of Colossus, and Acadia's purchase of Crush, as competitive pressures from larger groups like Omnicom-IPG and Publicis intensify.
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