Observed Signal · Jan 14, 2026 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive
Instagram Expands Your Algo Worldwide for Reels
Instagram is expanding its Your Algo feature to control the Reels feed worldwide, enabling users to influence what content appears. For 2026, users can specify up to three core interests that guide the Reels they see. The feature was first introduced in December 2025 in the United States and is now rolling out globally, initially in English in many countries. The expansion is framed within a broader push toward authentic, human-centered content as AI-assisted production grows. Public demonstrations, such as a video from musician A$AP Rocky, illustrate how the controls operate. Users access the function via a switch icon in the Reels screen, allowing adjustments to topics of interest. The rollout follows other Reels and platform updates aimed at personalizing the Instagram experience while emphasizing creator trust and engagement.
Major platform feature rollout enabling personalized content in Reels; impacts content discovery and advertiser ecosystem.
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Key Takeaways & Evidence Grounding
- Instagram rolled out Your Algo worldwide for Reels in 2026.
- Users can specify up to three core interests for 2026.
- The feature was introduced in December 2025 in the United States.
- The rollout is currently in English in most countries.
- A$AP Rocky demonstrated the feature in a video on Instagram.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
Related Market Signals & Shifts
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Instagram Rolls Out 'Your Algorithm' to Explore
Instagram has extended its personalization feature 'Your Algorithm' to the Explore page worldwide. The tool, which lets users indicate which Reels they want to see more or less of, was previously rolled out globally in the Reels feed after an initial U.S. introduction in December 2025 and a worldwide Reels rollout in January 2026. Platform head Adam Mosseri announced the Explore rollout via Instagram’s Broadcast Channel, noting users can access it by tapping two hearts at the top right of Explore. The rollout is gradual: not all users (including many in Germany) have access yet. The feature also plans to allow selection of top‑3 interests in 2026 to refine individual Reels experiences.
Instagram tests Your Algorithm: user control
Instagram is testing a US-only feature called Your Algorithm that lets users see which Reels the algorithm deems relevant and actively influence what they see. The feature presents an overview of the user’s interests, showing topics Instagram assigns to their profile and allowing users to add or reduce topics, even sharing their personal interests profile in Stories. Instagram describes it as a new way to see and control your algorithm, with Meta’s Chris Cox calling the rollout a step toward a more controllable Instagram experience. The test starts in the United States and will roll out gradually to all English-speaking users; there is no confirmed timeline for German-speaking users. The update is described as expanding beyond Reels to potentially Explore Feed and other surfaces in the future. Separately, Meta announced Edits updates to templates, storyboards, and remix features to aid reel creation.
Instagram Rolls 'Your Algorithm' Out to Main Feed
Instagram has rolled out its personalization feature 'Your Algorithm' to the Main Feed after earlier launches in the Reels feed (US Dec 2025; global Jan 2026) and Explore (April 2026). The feature lets users tell Instagram in natural language which topics they want to see more or less of; it currently works only in English and is being rolled out slowly (many users in Germany do not yet see it). Instagram head Adam Mosseri said LLMs are being used to surface content clusters in user‑friendly language and signalled future controls for mood, content format and user requests. Mosseri framed the change as restoring user agency over feed experiences while warning against hyper‑personalization that would eliminate shared platform experiences. The Main Feed option is accessible via a two‑line icon with hearts at the top right of the feed UI for users who have the control.
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