Observed Signal · Mar 30, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Instagram Enables Direct Stories to Highlights
Instagram is developing a feature that would allow users to publish a Story directly into a Highlight without first sharing it as a Story. The capability, observed by reverse engineer Alessandro Paluzzi, would place the Story directly into a selected Highlight and would not display it in the main Stories feed. The feature is still in development with no rollout date announced. The article also references other Instagram updates, such as Memories for re-posting past stories and a Top-Three Sticker, as part of Meta’s ongoing feature experiments. Adam Mosseri, Head of Instagram, has signaled a renewed focus on photo-centric content in 2023. Paluzzi's tweet announcing the concept appeared on March 29, 2023. This potential change could alter how ephemeral content is organized on Instagram, giving users more control over where their content appears within Highlights.
Technical Release from a major platform (Meta/Instagram) with potential impact on content publishing and user engagement.
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Key Takeaways & Evidence Grounding
- Instagram is developing the ability to share a Story directly to Highlights without publishing it as a Story.
- The feature would publish the Story directly into a selected Highlight and not appear in the main Stories feed.
- The feature is still in development; rollout date has not been announced.
- Discovery of the feature is attributed to Alessandro Paluzzi, a reverse engineer and app researcher.
- Paluzzi tweeted about the feature on March 29, 2023.
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Related Market Signals & Shifts
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Google launches unified agentic AI for Gemini
At a Google Cloud event on Thursday, Google announced it is bringing agentic AI to its Gemini assistant, launching a unified agent that can autonomously plan and execute tasks on behalf of users. Aimed initially at businesses, the agent can connect to internal systems and external tools, use custom skills, and even choose from third-party models like Anthropic's Claude. It will have its own Workspace account with an email address, and will write its own audit trail. Early testers include On, Shopify, and PayPal. Gemini has over 1 billion monthly active users, and nearly 90% of Fortune 100 companies use Gemini Enterprise.
AWNY, Jupiter Fest Spotlight Agentic Ads and Open Web
Advertising Week New York and the inaugural Jupiter Festival Miami highlighted the industry's shift toward agentic advertising and anxieties about the open web's future. Major announcements included TikTok's off-platform ad expansion and a new AI shopping agent, Meta's AI campaign assistant testing, and OpenAI's visual ads introduction. Paramount's $110 billion acquisition of Warner Bros. Discovery closed, forming Skydance. Key themes were the threat of AI to publisher traffic, the rise of AI visibility tools, the early stage of agentic media buying, unsolved cross-platform measurement, and the booming sports and retail media sectors. Deals included PubX's acquisition of Compliant and a $5 million Series A, and OpenAI's reported $30 billion round talks with BlackRock and UAE investors.
ICANN Receives 1,615 New Top-Level Domain Applications
The Internet Corporation for Assigned Names and Numbers (ICANN) has accepted applications for new generic top-level domains (gTLDs) for the first time since 2012. A total of 1,615 applications were submitted by 481 applicants, with a strong focus on AI-related domains. Ten companies, including Meta and OpenAI, applied for .agent, seven for .agi, and six for .asi. Meta filed 21 applications, including .instagram and .threads, while OpenAI filed 15, including .chatgpt and .codex. German entities like Adidas, Biontech, and Allianz also applied for brand-specific domains. The application fee can be up to $227,000 per domain. The article also highlights the financial success of country-code TLDs like .ai, which earned Anguilla about €59 million by November 2025.
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