Observed Signal · Apr 4, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Instagram Adds Collaborative Post Discovery on Explore
Instagram is testing collaborative discovery features on its Explore page. The updates center on social-based content discovery, with Collaborative Collections enabling users to explore posts with friends. A new layer on Explore would surface posts liked by your friends, while the existing For You tab remains algorithm-driven. The Add feed button lets you select friends whose likes influence what you see, and there are plans to invite a friend to jointly view recommended posts. The developments were discussed by app researcher Alessandro Paluzzi in tweets in early 2023. The article also references general tips for increasing reach on Instagram, such as hashtags, bio boosts, captions, and location data, framed as seven practical aspects.
Incremental feature updates on a major social platform; potential impact on discovery and engagement but not industry-wide shift.
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Key Takeaways & Evidence Grounding
- Collaborative Collections announced to enable co-viewing of content with friends.
- A new Explore layer would show posts your friends liked.
- Add feed button lets you select friends whose likes are surfaced; For You remains algorithm-based.
- Plans to invite a friend to jointly view recommended posts on Explore.
- App researcher Alessandro Paluzzi profiled these developments on Twitter in early 2023.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Grok Bot Searches X, Integrates Rival AI Models
SpaceXAI has enhanced its AI agent Grok Bot with the ability to continuously search and analyze the entire X platform. Users can now deploy the agent for 24/7 social listening, brand monitoring, and trend analysis, similar to Google's Information Agents. Grok Bot will also integrate other AI models from competitors, such as Claude Opus 5.5, Midjourney, and Suno, depending on the task. This move signals a shift towards multi-model AI agents and expands the capabilities of AI-driven social media analytics.
Instagram Edits App Now Supports Carousel Creation
Instagram's Edits app now allows creators to create Carousel posts directly within the app, according to an announcement by Instagram's Creators account via Instagram and Threads. The feature is available immediately for iOS users, with an Android version expected soon. In a broadcast channel, Instagram head Adam Mosseri confirmed that users can mix photos and videos on any slide, connect images across slides, and use the same stickers, text effects, and cutouts used in video editing. This functionality aims to streamline content creation and boost engagement, as Carousels remain a popular format on the platform. Additionally, the Edits AI Assistant, which provides video ideas based on account metrics, is currently available only in the US. Meta continues to enhance its creator tools to support social media marketing efforts.
Global ad market grows 11.9% in 2026; print, TV weak
According to Warc Media's forecast, the global advertising market is set to grow by 11.9% in 2026 to $1.34 trillion, following 10% growth in 2024 and 2025. Key growth drivers include investments in AI and major events like the Olympics and the FIFA World Cup. Social media will see the strongest growth at 21.3% to $394.6 billion, followed by VOD, retail media, search, and DOOH. Traditional media declines: TV down 1.8%, print down 0.9%, and radio down 3.0%. Alphabet, Amazon, and Meta will capture a combined 59.7% of global ad spend outside China. The growth is expected to normalize to 8.4% in 2027 and 7.9% in 2028. AI is reshaping targeting, creative, and campaign optimization, and creating new ad environments like generative search.
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