Observed Signal · Jul 12, 2024 · Conference · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Inspiration, Networking, Practice: Digital Marketing Camp 2024
The Rheinwerk Digital Marketing Camp 2024 returned to Düsseldorf (April 24–26) with a refreshed name and concept, drawing over 150 participants. The program featured 16 talks across two stages and two tracks, covering AI, Gen AI, SEO, web analytics, content creation, and social platforms such as LinkedIn and TikTok. Prominent speakers included Felix Beilharz (gen Z keynote), Petra Sammer, Björn Tantau, Markus Hövener, Cindy Ebner, Britta Behrens, and Laura Oelker of ZEIT ONLINE. The event emphasized AI as a creative partner, with demonstrations of ChatGPT in content and SEO workflows and multiple workshops. Workshops and masterclasses (GA4, KI strategies for ChatGPT, AI-assisted content creation, and Ads on Facebook/Instagram) complemented the conference. Networking stood out as a core facet. The organizers announced a return in autumn 2025 to Cologne and SMMDays in November, underscoring ongoing education and community-building in Digital Marketing.
Industry event with Gen AI and marketing insights; regional focus but relevance to broader AdTech/MarTech topics.
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Key Takeaways & Evidence Grounding
- Rheinwerk Digital Marketing Camp 2024 returned to Düsseldorf (April 24–26) with a refreshed name and concept and 150+ participants
- 16 talks across two stages and two tracks covered AI, SEO, web analytics, content creation, and Gen AI
- Notable speakers included Felix Beilharz, Petra Sammer, Björn Tantau, Markus Hövener, Cindy Ebner, Britta Behrens, and Laura Oelker (ZEIT ONLINE)
- Workshops/masterclasses on GA4, KI strategies for ChatGPT, AI-assisted content creation, and Facebook/Instagram ads
- Autumn 2025: Digital Marketing Camp in Cologne; SMMDays to take place in November
Connected Companies & Entities
4 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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