Observed Signal · Aug 25, 2026 · Live Ops Strategy · Source: PocketGamer.biz · Impact: 2/5 · Sentiment: Positive
InnoGames refines Heroes of History live ops
In an interview with PocketGamer.biz, Zoran Gjorgiev of InnoGames describes how Heroes of History's live ops were rebuilt incrementally: shifting from daily events to clustered rhythms, refocusing seasonal events around hero rewards, and introducing longer 'Big Beats' story arcs. The team prioritized reward value, continuous small iterations, and measuring one layer at a time (reward, structure, runtime, theme) to avoid stale formulas. Recent changes include adding Relics, mini-event tracks, hero star-ups, and a gacha carrying new and older relics. Gjorgiev aims for Big Beats—4–8 week themed arcs—three to four times per year to engage new and veteran players and provide marketing hooks.
Practical live ops and player-engagement strategies from a game studio offer useful lessons for game studios, UA and retention teams, but have limited direct impact on the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Zoran Gjorgiev joined InnoGames' Forge of Empires before moving to work on Heroes of History.
- Heroes of History reached 2 million registered players by its first birthday in September 2025.
- The live ops cadence moved from daily events to clustered events with deliberate breathing space.
- Seasonal events were rebuilt incrementally around hero rewards (Relics), mini-events, and hero star-ups.
- InnoGames plans 'Big Beats'—4 to 8 week themed live ops arcs—targeting three to four runs per year.
Connected Companies & Entities
1 Entity mapped“Speaking to PocketGamer.biz, ahead of his appearance at PGC Nordics, Gjorgiev reflects on the experience has taught him, from rethinking how...”
Ontology Mapping & Concepts
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