Observed Signal · Jul 28, 2026 · Traffic Growth Announcement · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Unified Communications Market: Infobip Reports 169.3% Global RCS Growth; US +1298.8%
Infobip, a global AI-first cloud communications platform, reported 169.3% growth in Rich Communication Services (RCS) for Business traffic between H1 2025 and H1 2026. The United States led growth with a 1,298.8% year-on-year increase; Infobip customers sent more than 1.5 billion RCS messages in the US during the period. Infobip processed RCS registration requests for over 7.3k unique brands and delivered 14k successful RCS agent launches. Other notable country growth rates included Spain (+290%), the United Kingdom (+282%), India (+108%) and France (+48%). The company also announced Interactive Session billing is now live in the US, enabling two-way conversational pricing across live RCS markets. Dave Boddington, RCS Business Unit Head at Infobip, commented on the channel’s move from experimentation to mainstream deployment.
Significant growth metrics indicate RCS is scaling as a business messaging channel—important for brands and messaging platforms but not a platform-level policy change from a major walled garden.
Key Takeaways & Evidence Grounding
- Infobip recorded 169.3% growth in RCS for Business traffic between H1 2025 and H1 2026.
- RCS interactions in the United States increased 1298.8% year-on-year; Infobip customers delivered more than 1.5 billion RCS messages in the US during the period.
- Infobip processed RCS registration requests for more than 7.3k unique brands and delivered 14k successful RCS agent launches.
- Country-level growth reported: Spain +290%, United Kingdom +282%, India +108%, France +48%.
- Interactive Session billing is now live in the US, enabling two-way conversational pricing across live RCS markets.
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