Observed Signal · Oct 9, 2020 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Index Exchange Expands Leadership with CMO and CCO
Index Exchange, one of the world’s largest independent ad exchanges, has expanded its leadership by creating and filling two new executive roles: Chief Marketing Officer and Chief Customer Officer. Lori Goode has been appointed to the CMO position, with prior experience as Head of Marketing and Training at Amazon Advertising. Jessica Breslav has been named the CCO, previously serving as Executive Managing Director at Criteo. In addition, Will Doherty has been promoted from Executive Vice President for Marketplace Development to Chief of Marketplace Development. The changes are aimed at accelerating omnichannel growth and supporting a transition toward a cookie-less advertising environment. CEO Andrew Casale says the appointments will strengthen Index Exchange’s ability to deliver more user-centered solutions and democratize digital advertising worldwide as the company evolves its programmatic landscape.
Leadership expansion at a major independent ad exchange signaling strategic direction for omnichannel growth and cookie-less transition.
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Key Takeaways & Evidence Grounding
- Index Exchange appointed Lori Goode as Chief Marketing Officer (newly created role).
- Index Exchange appointed Jessica Breslav as Chief Customer Officer (newly created role).
- Will Doherty promoted to Chief of Marketplace Development.
- Lori Goode previously served as Head of Marketing and Training at Amazon Advertising.
- Jessica Breslav previously served as Executive Managing Director at Criteo.
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VideoWeek Podcast: Lori Goode of Index Exchange
VideoWeek's podcast episode features Lori Goode, Chief Marketing Officer of Index Exchange, in conversation with Vincent Flood, VideoWeek's Editor-in-Chief. Goode discusses the role of the ad-tech CMO, Index’s marketing strategy, and the challenges she faced entering the business. The conversation covers the state of the European media market, Index’s commitment to the sell-side, and margin compression in ad tech. Other topics include TV advertising economics—cost versus effectiveness—and the mid- to long-tail of connectedTV (CTV). The discussion situates these issues within broader industry dynamics, including programmatic advertising, cross-channel measurement, and the evolving relationship between publishers, buyers, and ad tech platforms.
Olyzon Launches Agentic Orchestration Platform for Advertising
Olyzon, an agentic orchestration platform for advertising, has launched its technology live in market, optimizing real advertising campaigns. The platform enables agencies and brands to orchestrate media budgets across CTV, YouTube, social, digital audio, and DOOH from a single interface, integrating with existing DSPs, SSPs, and measurement partners. It is positioned as a working example of a Unified Media Platform (UMP), connecting systems that previously operated in silos. Key integrations include Amazon DSP, DV360, The Trade Desk, Yahoo DSP, Universal Ads, Vibe, Spotify, PubMatic, Swivel.ai, DoubleVerify, Xpln, Lucid, and Innovid. The launch was announced at Advertising Week New York.
Former Utiq and Xandr/Microsoft Leader Joins illuma for AI Scaling
illuma, a London-based AI company specializing in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture. Guillon brings two decades of adtech leadership experience from Utiq and AppNexus/Xandr/Microsoft, where he worked closely with illuma's integrations. His role will help partners integrate illuma's contextual intelligence into their systems at enterprise scale, leveraging his deep knowledge of DSP and SSP architecture and data interoperability. illuma's AI technology is used by brands, agencies, publishers, and platforms to optimize advertising decisions in real time, and is available through major platforms including The Trade Desk, Equativ, Index Exchange, Amazon, DV360, Yahoo, OpenX, PubMatic, and Magnite. The appointment underscores illuma's expansion across leading advertising platforms.
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