Observed Signal · Feb 17, 2026 · Integration · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
Index Exchange Boosts Streaming Ads with Cocie AI Integration
On 17 February 2026 Cocie AI announced it is utilising Index Marketplaces, Index Exchange’s omnichannel platform, to enable sell-side audience activation across streaming TV. Cocie AI provides AI-driven content analysis that converts live and on-demand streams into real-time, brand-safe contextual segments enriched with granular metadata and controls. The integration packages streaming supply with show-level contextual insights and transparency for media agencies and brands while preserving advertiser control over curation strategies. Index Exchange framed the move as improving precision and control for marketers and unlocking additional value for publishers; Cadi Jones, SVP EMEA at Index Exchange, is quoted highlighting the combination of Cocie’s contextual analysis with Index’s marketplace capabilities.
Improves sell-side audience activation and show-level contextual metadata for CTV, benefiting buyer targeting and publisher monetisation; relevant to programmatic streaming TV but not a major platform policy or market‑moving announcement.
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Key Takeaways & Evidence Grounding
- On 17 February 2026 Cocie AI announced it is now utilising Index Marketplaces (Index Exchange’s omnichannel platform).
- Cocie AI provides AI-driven content analysis that converts live and on-demand streaming into real-time, brand-safe contextual segments with granular metadata.
- The integration enables media agencies and brands to access streaming supply packaged with show-level contextual metadata and controls via Index Marketplaces.
- Cadi Jones, SVP EMEA at Index Exchange, commented that the integration improves marketers' ability to curate premium supply paths and increases publisher value.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Index Exchange Enhances Ad Targeting with Attention Data Integration
Index Exchange has integrated attention-based audience segments from measurement provider Xpln.ai into its Supply-Side Platform via Index Marketplaces. The integration makes Xpln.ai’s attention segments available for activation inside the SSP, enabling advertisers and agencies to target inventory with high attention scores or exclude low-attention environments during programmatic buying. Index Exchange and Xpln.ai say embedding attention data directly into the buying workflow simplifies operations by removing separate post-campaign measurement steps and allows pre-campaign optimization of attention-based inventory. Cadi Jones (SVP EMEA, Index Exchange) and Fabien Magalon (CEO & Co‑Founder, Xpln.ai) are quoted describing the expected benefits for media strategy, transparency, and performance.
Adnami Joins Index Exchange Data Vendor Ecosystem
Adnami, a Danish ad tech company specializing in high-impact display formats, has joined Index Exchange's data vendor ecosystem. This integration enables Adnami to access Index Exchange's supply-side platform to expand its distribution and offer its premium ad formats to a wider range of publishers and advertisers. The collaboration allows Adnami to leverage Index Exchange's robust infrastructure and demand relationships, enhancing its ability to deliver high-impact, viewable advertising at scale. This move is part of Adnami's strategy to strengthen its presence in the programmatic advertising space and provide more value to its partners through enhanced monetization opportunities.
2026 AdExchanger Awards Gala Honors Industry Best
The 2026 AdExchanger Awards Gala, held in New York City, celebrated excellence in advertising and ad tech, honoring organizations, technologies, and leaders across programmatic media, commerce media, CTV, identity, measurement, AI, and ad tech. Winners included People Inc., PubMatic, DoorDash, Magnite, and Index Exchange. The event took place in conjunction with Programmatic I/O New York and featured a live audience vote for the 'People's Programmatic Pick,' won by Mike Richter of Unplugged Collective. The gala recognized breakthrough technologies, data-driven campaigns, and visionary leadership, setting a standard for performance and innovation in the industry.
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