Observed Signal · Feb 3, 2022 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Index Exchange Appoints MOE Managing Director
Index Exchange has named Stéphane Printz as the regional Managing Director for Central and Eastern Europe (MOE) to drive programmatic growth in the region. Printz previously served as Senior Regional Director and Head of Commercial Strategy at Freewheel (MD Comcast International Germany) and previously worked at nugg.ad, which Zalando Marketing Services acquired. The company aims to expand its MOE programmatic development and deepen relationships with German and MOE-based publishers and agencies. Jessica Breslav, Index Exchange’s Chief Customer Officer, noted that with the approaching end of third-party cookies, local teams will help media owners and buyers implement new programmatic tactics across multiple channels. Magna forecasts MOE programmatic ad spend to rise around 12% by the end of 2022 and continue increasing in 2023 as consumers access media on more devices. The information comes from an Index Exchange press release.
Regional leadership appointment in AdTech with expansion intent
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Key Takeaways & Evidence Grounding
- Index Exchange appointed Stéphane Printz as regional Managing Director for Central & Eastern Europe (MOE).
- Printz previously served as Senior Regional Director and Head of Commercial Strategy at Freewheel (MD Comcast International Germany).
- Printz previously worked at nugg.ad, which Zalando Marketing Services acquired.
- Index Exchange aims to expand programmatic development in MOE and support publishers and agencies across Germany and MOE.
- Magna forecasts MOE programmatic ad spend to rise 12% by end of 2022 and continue rising in 2023.
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