Observed Signal · Jan 20, 2022 · Recognition · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Impact.com Tops Partner Management SaaS Ranking 2021
impact.com was highlighted as a frontrunner in Research in Action's Vendor Selection Matrix™ (2021) in the Partner Management Automation category, securing 2nd place among 13 global SaaS providers and earning a 99% recommendation score. The platform reportedly manages over 480,000 active partnerships for more than 1,700 brand advertisers. The Vendor Selection Matrix™ draws on 100,000+ data points from 1,500 management surveys, analyst opinions, and provider evaluations. The study notes that pandemic-driven digital transformation has accelerated the need for automated, platform-driven partner management and that new channels (affiliates, referrals, associations, communities, and influencers) are increasingly part of partner ecosystems. The article emphasizes impact.com’s SaaS-based approach as ahead of the trend and includes commentary from Felix Schmidt (Country Manager DACH, impact.com) and Peter O’Neill (Research Director, Research in Action). Content is produced in collaboration with impact.com.
Industry recognition of Partner Management Automation; supports adoption trend in AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- impact.com ranked 2nd out of 13 global SaaS providers in Research in Action's Vendor Selection Matrix 2021 for Partner Management Automation.
- impact.com manages over 480,000 active partnerships for more than 1,700 brand advertisers.
- Vendor Selection Matrix is based on 100,000+ data points from 1,500 management surveys, analyst opinions, and provider evaluations.
- The study notes accelerated digital transformation due to the pandemic, increasing demand for automated partner-management solutions.
- Content was produced in collaboration with impact.com.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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