Observed Signal · Aug 20, 2026 · Hiring · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Public Relations / Communications education involving AI Market: HWZ names joint heads for two CAS
HWZ has appointed Iris Blättler and Ursula Nötzli as joint directors of its continuing-education programmes CAS Corporate Communications with AI and CAS Strategic Communications Management with AI. Nötzli, who previously led both programmes alone, is now a partner at Swiss consultancy Hirzel.Neef.Schmid.Konsulenten after leaving TX Group in 2024. Blättler brings around 20 years' experience in communications, marketing and journalism, having served as Head of Corporate Communications at Goldbach and previously as Nötzli's deputy at TX Group; she left Goldbach in a redundancy and will begin a new role in September. Valerio Stallone of HWZ welcomed Blättler as a complement to the team. Together they plan to advance the curricula with dialog-driven, practical teaching that emphasizes leadership and cautious, human-responsible use of AI (e.g., human review for crises and avoiding confidential data in open tools).
Staffing announcement at an academic institution establishing joint leadership for two communication programmes that integrate AI; relevant to communications education but minor impact on the wider AdTech/MarTech industry.
Key Takeaways & Evidence Grounding
- Iris Blättler and Ursula Nötzli appointed co-directors of CAS Corporate Communications with AI and CAS Strategic Communications Management with AI at HWZ.
- Ursula Nötzli previously served as sole programme director; she is now a partner at Hirzel.Neef.Schmid.Konsulenten and left TX Group in 2024.
- Iris Blättler has ~20 years' experience, was Head of Corporate Communications at Goldbach, previously deputy to Nötzli at TX Group, left Goldbach in a redundancy and will start a new role in September.
- They will further develop the curricula with practical, dialog-driven teaching emphasizing corporate communication, leadership and cautious, human-responsible use of AI (e.g., human review for crisis statements, no confidential data in open tools).
- Publication date: 2026-08-20.
Connected Companies & Entities
3 Entities mappedpersoenlich.com
Swiss trade publisher for communications and marketing professionals.
Goldbach Group
Swiss cross-media advertising sales house and inventory monetisation platform.
“Blättler war zuvor Head of Corporate Communications der Goldbach Group....”
TX Group
Swiss media, advertising and marketplace group.
Ontology Mapping & Concepts
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