Public Relations / Communications education involving AI Market: HWZ names joint heads for two CAS

HWZ has appointed Iris Blättler and Ursula Nötzli as joint directors of its continuing-education programmes CAS Corporate Communications with AI and CAS Strategic Communications Management with AI. Nötzli, who previously led both programmes alone, is now a partner at Swiss consultancy Hirzel.Neef.Schmid.Konsulenten after leaving TX Group in 2024. Blättler brings around 20 years' experience in communications, marketing and journalism, having served as Head of Corporate Communications at Goldbach and previously as Nötzli's deputy at TX Group; she left Goldbach in a redundancy and will begin a new role in September. Valerio Stallone of HWZ welcomed Blättler as a complement to the team. Together they plan to advance the curricula with dialog-driven, practical teaching that emphasizes leadership and cautious, human-responsible use of AI (e.g., human review for crises and avoiding confidential data in open tools).