Observed Signal · Jul 11, 2019 · Policy Update · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Negative
Humans vs Machines: Training gaps for workers
Digitalization is reshaping work, with machines already performing a growing share of tasks and the potential to reach 50% of working hours by 2025 according to the World Economic Forum. Yet the article notes a widespread training gap: many employees, especially older generations, receive little or no upskilling, undermining competitiveness. The German Association of Employers (BDA) calls for more training, while a study of 100 German companies via Accenture found only 4% are prepared to substantially increase training efforts. LinkedIn data cited in the piece show that less than half of listed industrial workers possess digital competencies. In June, Germany unveiled the Weiterbildungsstrategie, an interactive learning platform intended to close the gap. The piece argues change must come from both employers and employees, highlighting the strategic importance of upskilling as a core element of the digitized economy.
National discussion on upskilling and training gaps amid digitization; policy update launching Weiterbildungsstrategie
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Key Takeaways & Evidence Grounding
- World Economic Forum states 29% of working hours are already performed by machines, potentially reaching 50% by 2025.
- Bundesvereinigung der deutschen Arbeitgeberverbände (BDA) calls for more Weiterbildung (training).
- Accenture study: only 4% of 100 German companies are prepared to substantially increase their training measures.
- LinkedIn data cited: less than half of listed industrial workers possess digital competencies.
- In June, Germany introduced the Weiterbildungsstrategie, an interactive learning platform to close the training gap.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Workers Return to Training as AI Raises Job Risks
A t3n article reports growing interest in continuing education among workers in Germany and the US amid AI-driven changes to the labor market. Surveys cited (Eastern Washington University; FOM Hochschule) show a majority of adults see upskilling as a route to long-term job security, with sizable shares planning or considering further training. Labor consultancy Challenger, Gray & Christmas reports significant tech-sector job cuts and attributes a rising share of recent layoffs to AI. EY's Global Chief Innovation Officer Joe Depa frames adaptability and continuous learning as the "new job security." Common barriers to training include course fees, work obligations and caregiving, while many respondents say employer support would increase participation.
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LinkedIn says don't treat leads as finish in B2B
At LinkedIn's B2Believe event in its new Empire State Building space, executives and practitioners called for a shift from lead-centric B2B marketing to a 'full journey' approach that links signals, targeting, creative, full journey, and measurement. Jae Oh, senior director of product management, revealed that fewer than 10% of upper-funnel audiences make it into bottom-funnel campaigns, urging marketers to connect awareness with demand capture. Research from LinkedIn's B2B Institute with eMarketer showed 77% of marketers say they no longer target individuals, yet only 31% have a playbook for activating audiences down the funnel. Practitioners from Canva, SAP, Mastercard, and others shared examples of aligning marketing and sales on common signals. LinkedIn also outlined a product roadmap focused on cost-per-opportunity targeting, multi-format campaigns, agentic workflows, and incrementality forecasting.
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