Observed Signal · Apr 19, 2023 · Product Launch · Source: CMSWire · Impact: 3/5 · Sentiment: Positive
Hootsuite Launches OwlyWriter AI as Social Media Platforms Embrace Generative AI
Hootsuite launched OwlyWriter AI, an AI-powered content generator designed to help social media marketers overcome creative block. The tool uses GPT technology and prompt engineering to create post ideas and captions for various social platforms and is available as a free open beta for a limited time. Hootsuite CPO Natalia Williams said the feature addresses customers' top pain point of coming up with content ideas. The launch comes as social media management vendors rapidly integrate AI: Salesforce announced Einstein GPT capabilities, HubSpot released ChatSpot.ai powered by OpenAI's ChatGPT, Adobe introduced Firefly, Emplifi launched AI Composer, and Sprout Social acquired NLP specialist RepuState. A Research and Markets forecast projects the global social media management market will grow from $16.2 billion in 2021 to $70.6 billion by 2027.
Mainstream adoption of generative AI in social media management tools is a significant MarTech trend, with Hootsuite joining Salesforce, Adobe, HubSpot and Sprout Social in launching AI-powered features, signaling a shift in how brands create and manage social content.
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Key Takeaways & Evidence Grounding
- Hootsuite launched OwlyWriter AI, an AI-powered content generator for social media posts, as a free open beta for a limited time.
- OwlyWriter AI uses GPT technology and prompt engineering to generate post ideas and captions tailored to social media platforms.
- Sprout Social announced the acquisition of RepuState, an AI-powered natural language processing and machine learning platform.
- Salesforce, Adobe, HubSpot, Emplifi and Sprout Social all announced AI integrations for marketing and social media tools.
- Research and Markets forecast the global social media management market to reach $70.6 billion by 2027, a CAGR of 26.17%.
Connected Companies & Entities
12 Entities mapped“Hootsuite, one of the market's original players, has announced the launch of its AI-powered content generator, OwlyWriter AI....”
“HubSpot founder and Chief Technology Officer Dharmesh Shah publicized his company's latest foray into generative AI with the alpha release o...”
“In January, Emplifi launched AI Composer, incorporating OpenAI's GPT-3, to generate ready-to-publish social media content....”
“Just today, Salesforce announced new Einstein GPT and Data Cloud capabilities for Flow....”
“Adobe unveiled its new generative AI arsenal during the Adobe Summit last month with the beta release of Adobe Firefly....”
“HubSpot's ChatSpot.ai, powered by OpenAI's ChatGPT....”
“Sprout Social, another big player in the market, announced the acquisition of RepuState....”
“The forecast cites Adobe Inc., IBM, Salesforce.com Inc., Oracle Corporation, Cognizant, Hootsuite, Sprout Social and Google Inc. as key play...”
“The forecast cites Adobe Inc., IBM, Salesforce.com Inc., Oracle Corporation, Cognizant, Hootsuite, Sprout Social and Google Inc. as key play...”
“The forecast cites Adobe Inc., IBM, Salesforce.com Inc., Oracle Corporation, Cognizant, Hootsuite, Sprout Social and Google Inc. as key play...”
“Gartner's Market Guide for Social Marketing Management advises that digital marketing leaders need social marketing tools that connect their...”
“The forecast cites Adobe Inc., IBM, Salesforce.com Inc., Oracle Corporation, Cognizant, Hootsuite, Sprout Social and Google Inc. as key play...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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