Observed Signal · Jul 14, 2022 · Survey · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Hiring Study: 37% Open to Job Change
A FORSA study commissioned by XING E-Recruiting and led by New Work SE finds that 37% of Germans are open to changing jobs, while about 52% of companies report recruiting problems. Among generations, younger workers (18–29) prioritize salary alongside leadership quality and job purpose, whereas older workers (30–49) place more emphasis on wellbeing and leadership. For the 30–49 group, 61% want flexible hours, 51% want home office, and 59% would forego monthly salary to choose their work location. For the 18–29 group, 47% would forego salary for location flexibility. The study surveyed 2,523 employed adults in Germany, Austria, and the German-speaking Switzerland in January 2022, plus 200 HR decision-makers in Germany. Author Frank Hassler of NEW WORK SE emphasizes intelligent, tailored hiring strategies beyond traditional postings, including employer branding and alternative channels like TikTok and corporate influencers.
Provides industry-relevant insights into recruitment trends and talent expectations; not platform-level disruption
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Key Takeaways & Evidence Grounding
- 37% of German respondents are open to a job change.
- 52% of companies report recruiting problems.
- 30-49-year-olds: 61% want flexible hours, 51% want home office, 59% would forego salary for location freedom.
- 18-29-year-olds: 47% would forego salary for location flexibility.
- Study conducted in January 2022 by FORSA for XING E-Recruiting; 2,523 employed adults in DE/AT/CH and 200 HR decision-makers.
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