Observed Signal · Jul 29, 2026 · Hiring · Source: Adweek · Impact: 2/5 · Sentiment: Positive
Higgsfield names Mariam Asmar head of B2B marketing
Higgsfield, a San Francisco–based AI-video startup valued at $1.3 billion, named Mariam Asmar as its first head of B2B (enterprise) marketing. Asmar started the role on July 13, 2026, and will oversee enterprise marketing functions including demand generation, account-based marketing, sales enablement and brand building. She will report to Higgsfield CEO Alex Mashrabov. The hire coincides with Higgsfield having raised a $130 million Series A and reporting an annualized revenue run rate of $500 million, with the company saying it is on pace to reach $1 billion by the end of 2026 (per Business Insider). The article was published by Adweek on 2026-07-29.
Executive hire signals Higgsfield's enterprise go-to-market ramp amid rapid revenue growth and large funding; relevant to martech/creative-automation but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Higgsfield appointed Mariam Asmar as its first head of B2B (enterprise) marketing.
- Mariam Asmar started the role on July 13, 2026 and will oversee demand generation, account-based marketing, sales enablement and brand building.
- Asmar reports to Higgsfield CEO Alex Mashrabov.
- Higgsfield has raised a $130 million Series A and reported an annualized revenue run rate of $500 million; the company said it is on pace to reach $1 billion by the end of 2026 (per Business Insider).
- Higgsfield is described as a $1.3 billion San Francisco–based startup that makes tools to create AI videos; Asmar is a former Braze and McCann executive.
Connected Companies & Entities
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“The hire comes as Higgsfield, which has raised a $130 million Series A, reported an annualized revenue run rate of $500 million and said it ...”
“The $1.3 billion startup named the former Braze and McCann exec to the newly created role...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Higgsfield raises $400M Series B at $5.4B valuation
Higgsfield announced a $400 million Series B round at a $5.4 billion valuation, eight months after being valued at $1.3 billion. Founded in 2023 by former Snap executive Alex Mashrabov, the company provides AI tools for creating images and video and reports $700 million in annualized revenue, 30 million users across 200 countries, and enterprise deals with 390 Fortune 500 companies. DST Global led the round, joined by Goldman Sachs Alternatives, Valor Capital and Tribe Capital. The funding will be used for hiring, product development and compute capacity, with the company citing the high compute intensity of video AI and competition from firms like Synthesia and Runway.
Higgsfield Hits $1B Revenue Run Rate, OpenAI Shuts Sora
Higgsfield, an 18-month-old AI video startup, announced it has surpassed a $1 billion annualized revenue run rate. CEO Alex Mashrabov shared the news on LinkedIn, with Bloomberg also reporting. The company grew 20x in one year, from ~$200M at the end of 2025 to $500M in June 2026, $700M in August, and now $1B. This follows a $400M Series B led by DST Global in August 2026, which quadrupled its valuation to $5.4B. Key metrics include 115% monthly growth in enterprise usage, 300% net revenue retention, and positive gross margins since early 2026. Higgsfield aggregates top AI video models from ByteDance, Kuaishou, Google, and Alibaba. The shutdown of OpenAI's Sora in April 2026 has created market opportunities, with Higgsfield attracting former Sora users. Competitors include Runway, Pika, and Luma AI.
Higgsfield Hits $1B Revenue as OpenAI Shuts Sora
Higgsfield, an AI video platform, has surpassed $1 billion in annualized revenue, as announced by CEO Alex Mashrabov. The company grew 20x in a year, reaching a $5.4 billion valuation with a $400 million Series B led by DST Global. Higgsfield's platform aggregates multiple AI models, including Veo, Kling, and Seedance, and serves creative agencies, with 78% of Fortune 500 companies using it. OpenAI's shutdown of Sora has reduced competition, driving demand to multi-model platforms like Higgsfield. The company's enterprise adoption grows 115% month-over-month, and it has positive gross margins. Higgsfield's products include Cinema Studio and Marketing Studio, targeting filmmakers and marketing teams.
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