Observed Signal · Jul 16, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
HERE and Esri Announce 3-Year Location Analytics Partnership
HERE Technologies and Esri announced a three-year agreement to jointly develop location-based analytics and visualization solutions built on Esri’s ArcGIS platform. The collaboration combines HERE’s map, traffic and mobility data with ArcGIS spatial analytics to make live and historical geospatial data more accessible to engineering teams and AI systems, supporting emerging AI use cases and agentic workflows. The deal extends a long-standing, 20+ year relationship and references HERE’s 2025 launch of the HERE GIS Data Suite as a curated dataset for ArcGIS environments.
The multi-year partnership deepens a long-standing relationship between two major location-data and geospatial analytics providers and aims to make location data more accessible for AI use cases — relevant for industries using geospatial intelligence but not a platform-level policy or technical change from dominant ad platforms.
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Key Takeaways & Evidence Grounding
- HERE Technologies and Esri announced a 3-year agreement to jointly develop location-based analytics and visualization solutions.
- The partnership combines HERE’s map, traffic and mobility data with Esri’s ArcGIS platform to enable access to live and historical geospatial data for engineering teams and AI systems.
- The agreement expands and deepens a long-term, 20+ year location data partnership between the two companies.
- HERE introduced the HERE GIS Data Suite in 2025 as a curated dataset designed for ArcGIS environments, which serves as a foundation for the new analytics capabilities.
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